Meta's AI Revolution: Conversations Shape Ads From December 2025
Meta is set to revolutionize its platforms with AI-based interactions. Starting December 16, 2025, users' conversations with Meta AI on Facebook, Instagram, and other platforms will influence content and ad personalization. This update, initially targeting specific countries, will enhance ad relevance and user experience.
Meta's generative AI tools will analyze text and voice interactions, turning them into signals to improve its recommendation engine. This means that asking Meta AI about a topic could trigger related recommendations or ads, much like likes or video engagement currently do. For advertisers, this opens a new layer of intent-based signals for better audience targeting and relevance.
The update, scheduled for December 2025, will first roll out in specific countries and languages, with a broader global expansion to follow. Users can manage their personalization preferences through Ads Preferences and feed settings, ensuring control over their experience. Sensitive topics, however, will remain excluded from ad targeting.
With over 1 billion monthly users, Meta's AI integration promises to boost ad relevance and personalization. Starting December 2025, conversations with Meta AI will influence feed recommendations and ad targeting, marking a significant shift in how Meta's platforms operate. Users and advertisers alike can look forward to a more tailored experience.
