Merger Announced: Livespins to be Acquired by Evolution
Evolution, a leading live casino solutions provider, has agreed to acquire Livespins, a B2B provider known for enabling operators to enable players to bet-behind their favorite streamers. The acquisition, worth a total of €5 million in up-front cash, with an additional earn-out based on Livespins' performance in 2026, is expected to conclude in Q2 2024, subject to certain closing conditions.
The acquisition aligns with Evolution's "Product Leap" strategy, focusing on breaking boundaries and bringing product innovation to end-users. Livespins is expected to strengthen Evolution's online gaming portfolio by offering a new social category of live entertainment, enhancing the overall player experience.
Upon completion, Livespins will continue as a brand within the Evolution Group, alongside other renowned brands like NetEnt, Red Tiger, Ezugi, Big Time Gaming, No Limit City, and DigiWheel. This union will provide a unique player experience, integrating live streaming with social betting.
Livespins, an innovative game provider within live entertainment, offers operators the chance to let players bet behind their favorite streamers, influencers, or brand ambassadors, thereby creating a shared, interactive gaming experience. This acquisition will allow streamers to play games from top-tier game studios within the Evolution portfolio, in addition to the 40+ studios already integrated.
Martin Carlesund, CEO of Evolution, expressed his enthusiasm about the acquisition, stating that Livespins is a unique proposition with solid engagement metrics and a great addition to the Evolution portfolio. Todd Haushalter, Evolution's Chief Product Officer, added that playing along with a streamer is a new way to play online casino games, which was on their roadmap. He also emphasized that the integration of Livespins with Evolution's vast game portfolio will provide unparalleled distribution power, further enhancing the player experience.
Chris Scicluna, CEO of Livespins, expressed his delight at joining the Evolution Group, highlighting the hard work the team has put into developing the concept since its launch and the belief that it would revolutionize the industry.
This acquisition marks a significant milestone for Livespins and further strengthens Evolution's position as a leader in innovation within the online gaming sector. By incorporating new technologies and experiences, Evolution aims to deliver immersive and diverse gaming experiences, enhancing user engagement and customer satisfaction.
The acquisition of Livespins by Evolution, a leading live casino solutions provider, will extend their online gaming portfolio, integrating technology that allows players to bet behind their favorite streamers, thus creating a unique intersection between gaming and finance. This transition aligns with Evolution's focused strategy on product innovation and the delivery of diverse, immersive experiences in the ever-evolving world of business and technology.
