LUMS (Lahore University of Management Sciences) organizes eighth annual design conference, UX Pakistan 2025
Lahore: National Design Conference Highlights Impactful Role in Pakistani Development
The Lahore University of Management Sciences (LUMS) recently played host to the eighth edition of UX Pakistan 2025, the country's largest and longest-running design conference. This event brought together an assortment of designers, technologists, educators, and thought leaders from Pakistan and beyond, under the theme "Design for Social Impact."
This two-day conference emphasized the strategic role design plays in societal transformation, moving beyond mere aesthetic value to address pressing national issues such as inclusive education, public health, climate resilience, and equitable urban development. Design leaders at the conference encouraged a shift from traditional interpretations of design towards its application in tackling these challenges.
In today's Pakistan, design extends beyond user interface creation to encompass systems thinking, strategic planning, and a focus on social equality. UX Pakistan serves as a catalyst for integrating design as a critical driver of human-centered innovation within both public and private sectors.
Originating as a student-led movement at LUMS, UX Pakistan has matured into a significant platform for design discourse and action on a national level. This year's conference boasted keynote presentations, panel discussions led by influential speakers, and the launch of Design for Pakistan, an initiative aiming to institutionalize design-led thinking and practice across academia, government, and industry.
Design for Pakistan will not just advocate for change but will establish a practical framework to integrate design into national development. Focus areas include modernizing academic curricula, launching design fellowships, building cross-sector collaborations, and supporting governments in co-creating public services grounded in empathy and contextual insights.
With Sustainable Development Goals (SDGs) being an urgent priority in Pakistan, the conference emphasized design as a practical, iterative tool to create localized solutions that are both smart and scalable. As Pakistan confronts complex social, economic, and environmental challenges, UX Pakistan 2025 underscores the need for cultivating a national design culture grounded in local context and driven by impact, rather than imitation.
In light of this year's conference, LUMS single-mindedly conveys that Pakistan should not mimic global design trends but should chart its own path, and the time to do so is now.
Copyright Business Recorder, 2025
Design for Pakistan combines technological initiatives like Quantum Valley, data and evidence frameworks such as Pakistan Data and Evidence Lab, and education-focused programs under URAAN Pakistan to drive social impact through sustainable, inclusive, and innovative solutions that foster human capital and economic prosperity.
This multifaceted approach exemplifies Pakistan's ambition to evolve into a knowledge-based economy with design and innovation at its core, pushing forward with national transformation.
- As design extends beyond traditional interpretations and becomes a critical driver of human-centered innovation, it is crucial that Pakistan positions itself not as an imitator of global design trends but as a trendsetter, charting its own path in design, such as with the initiative Design for Pakistan and partnerships like Quantum Valley.
- In focusing on integrating design into national development, initiatives like Design for Pakistan employ technological, data-driven, and educational strategies to create sustainable, inclusive, and innovative solutions, striving to improve human capital, economic prosperity, and index the country's position as a knowledge-based economy.
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