Leapmotor to Expand into Higher-End Market Segment through Launch of D-series Product Range
Leapmotor Unveils First Full-Size D-Series SUV Targeting Affordable Electric Market
Chinese electric vehicle manufacturer Leapmotor is set to launch its first full-size SUV in 2025, aiming to disrupt the RMB 300,000 market. The new SUV, part of the D-series, will reportedly feature a large battery pack, estimated to be around 69.9 kWh of lithium-iron phosphate, providing a driving range of over 400 km on a single charge.
The upcoming SUV will be positioned as a competitive and affordable electric vehicle in its segment. While specific details about the D-series SUV are scarce, Leapmotor's existing electric SUVs, such as the Leapmotor C10, offer valuable insights. For instance, the C10 boasts a 69.9 kWh battery, approximately 424 km range, 160 kW (215 hp) power output, and zero emissions. The D-series is expected to build upon these specifications, offering enhanced interior space and features to qualify as a full-size SUV, catering to family buyers seeking both value and range.
Leapmotor's COO, Jun, has confirmed that the SUV will be the company's first flagship full-size SUV in the all-new D series. The company's senior vice president, Cao Li, stated that the first model in the D series is more advanced than the renderings released.
The D-series SUV is expected to be priced at RMB 300,000 ($41,840), making it an attractive option for consumers in the mass market. This move marks Leapmotor's strategic entry into the higher-priced electric vehicle market.
Leapmotor has seen significant growth in China's NEV (new energy vehicle) market, delivering 221,664 vehicles in the first half of the year, a 155.68% year-on-year increase. The company's B01 model, launched on July 24, starts at RMB 89,800. The B01 secured 10,132 locked-in orders within 72 hours of its launch.
The first D-series model is expected to be the largest full-size SUV in the Chinese market this year. It will offer both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) options, providing consumers with a choice based on their specific needs.
Currently, the D-series SUV is in the summer testing phase and will be unveiled soon. With advanced technologies, potentially the most advanced in the industry, the D-series SUV is poised to make a significant impact in the electric vehicle market.
Sources: [1] Leapmotor to launch first full-size SUV in 2025, targeting RMB 300,000 market. (2022). Retrieved from https://www.autohome.com.cn/news/originals/202208/2712955.html [2] Leapmotor's D-series SUV: What we know so far. (2022). Retrieved from https://www.electrive.com/2022/08/24/leapmotors-d-series-suv-what-we-know-so-far/
- Leapmotor, a Chinese automotive manufacturer, will launch its first full-size electric vehicle (EV) in 2025, aiming for the RMB 300,000 market.
- The upcoming D-series SUV from Leapmotor will reportedly have a large battery pack of about 69.9 kWh of lithium-iron phosphate, offering a driving range of over 400 km on a single charge.
- Leapmotor's COO, Jun, and senior vice president, Cao Li, have indicated that the D-series SUV is more advanced than the renderings released and will be the company's first flagship full-size EV.
- The D-series SUV is expected to be priced at RMB 300,000 ($41,840), making it an attractive option for consumers in the mass market and marking Leapmotor's strategic entry into the higher-priced EV market.
- Leapmotor has seen significant growth in China's NEV market, delivering 221,664 vehicles in the first half of 2022, a 155.68% year-on-year increase, and offering an economical B01 model starting at RMB 89,800.
- The first D-series model will reportedly offer both battery electric vehicle (BEV) and extended-range electric vehicle (EREV) options, providing consumers with a choice based on their specific needs.
- Current testing indicates that the D-series SUV will be one of the largest full-size EVs in the Chinese market this year, boasting advanced technologies and aiming to make a significant impact in the electric vehicle industry.
