Lawyer specializing in intellectual property law takes on role of managing counsel at company Birds
Gene Kwek Joins Bird & Bird ATMD as Managing Counsel in Singapore
Gene Kwek, a seasoned IP lawyer with over a decade of experience, has joined Bird & Bird ATMD as managing counsel in Singapore. Kwek's addition to the team is expected to be a significant boost, according to Lorraine Tay, co-head of Bird & Bird ATMD Singapore.
Prior to joining Bird & Bird ATMD, Kwek worked at Infinitus Law Corporation as an associate director and at Baker & McKenzie.Wong & Leow for seven years. His expertise primarily lies in trademark work, having represented clients from various industries in both contentious and non-contentious IP matters.
Kwek's previous experience also includes an in-house role as brand equity counsel with consumer goods giant Procter & Gamble. This background is expected to contribute to Bird & Bird ATMD's growth in brand management practice.
Lorraine Tay stated that the team is striving towards becoming the go-to firm for brand-related work in Singapore and the wider ASEAN and Asia Pac regions. She believes that Kwek's expertise will be a significant step in achieving this goal.
However, while Kwek holds a senior position at Bird & Bird ATMD Singapore, publicly accessible sources do not elaborate on his specific influence or achievements concerning brand management practices either within Singapore or the broader ASEAN market.
Despite this, Bird & Bird ATMD's expertise includes intellectual property matters such as brand protection, as exemplified by other lawyers in the firm. The firm's commitment to IP law is evident, and with Kwek's addition, they aim to strengthen their position in the market.
In conclusion, Gene Kwek's appointment as managing counsel at Bird & Bird ATMD in Singapore marks a strategic move for the firm, bringing in a seasoned IP lawyer with a strong background in trademark work. While the specifics of Kwek's impact on Bird & Bird ATMD's brand management practice in Singapore and the ASEAN region are not yet fully documented, his addition to the team is expected to be a significant boost.
- The addition of Gene Kwek, a seasoned IP lawyer with extensive experience in trademark work, to Bird & Bird ATMD as managing counsel in Singapore could potentially bolster the firm's financial success in the business sector, particularly in areas related to technology and brand management.
- With Gene Kwek's expertise in IP law, primarily trademark work, and his previous experience in consumer goods giant Procter & Gamble, Bird & Bird ATMD aims to leverage these skills to adhere to the ever-evolving finance and technology landscape in the Singaporean market and beyond, reinforcing their commitment to intellectual property law.
