Is iWedia and Fraunhofer IIS Joining Forces for the Future of TV?
iWedia and Fraunhofer IIS Collaborate on Integrating MPEG-H Audio into iWedia's ATSC 3.0 System
Hear Ye, Hear Ye! The tech world's buzzing as iWedia, a top-notch software solution provider for Connected TVs, and Fraunhofer IIS, a leading applied research organization, are locking horns in a partnership. Their collaboration aims to bring the next-level MPEG-H Audio into iWedia's ATSC 3.0 software stack, getting us one step closer to the rollout of DTV+, Brazil's next-gen broadcast standard.
High stakes are at play, and iWedia's CEO, Hans-Juergen Desor, isn't holding back. "This team-up with Fraunhofer IIS is pivotal to iWedia delivering state-of-the-art solutions for emerging broadcast standards like DTV+ in Brazil," he declares. "Our deep knowledge of Android TV framework, from the native codec to the TIF extensions and ATSC standard, will ensure a top-notch audio experience for viewers."
The alignment of iWedia's expertise in ATSC 3.0 solutions and Fraunhofer IIS' groundbreaking advancements in MPEG-H Audio technology promises to deliver an immersive, personalized audio experience to Brazilian viewers. As Adrian Murtaza, chief business development manager at Fraunhofer IIS, put it, "MPEG-H Audio offers a game-changing advantage for broadcast, and we're excited about our collaboration with iWedia to merge these advanced audio capabilities with ATSC 3.0, paving the way for DTV+ in Brazil."
This tech-powered dance between iWedia and Fraunhofer IIS brings together the best of both worlds. Here's what we can expect:
- Immersive and personalized audio with ATSC 3.0. The collaboration ensures that devices will be ready to deliver the advanced sound of DTV+.
- High-fidelity MPEG-H Audio. The integration guarantees a smooth and exceptional audio experience across devices, enabling crucial components for decoding and managing audio.
- Customized audio experiences. The integration offers easy-to-use tools for users to manage and personalize audio preferences, tailoring the sound to their personal tastes.
- Streamlined integration process. Manufacturers gain an easier, more efficient way to incorporate MPEG-H Audio into their TV products.
- User-friendly and intuitive experience. The integration makes interacting with MPEG-H Audio features seamless, all within the Android TV framework.
It's not every day that tech powerhouses come together to redefine our viewing experiences. Keep your eyesfixed on these two as they push the boundaries of what's possible, one partnership at a time.
- The partnership between iWedia and Fraunhofer IIS will bring the MPEG-H Audio into iWedia's ATSC 3.0 software stack, aiming to deliver a next-level audio experience for Digital TV+, Brazil's next-gen broadcast standard.
- iWedia's deep knowledge of Android TV framework, from the native codec to the TIF extensions and ATSC standard, combined with Fraunhofer IIS' groundbreaking advancements in MPEG-H Audio technology will ensure an immersive, personalized audio experience for viewers.
- With this collaboration, devices will be ready to deliver the advanced sound of DTV+, providing high-fidelity MPEG-H Audio and streamlined integration process for manufacturers.
- The integration between iWedia's and Fraunhofer IIS' technologies offers easy-to-use tools for users to manage and personalize audio preferences, ensuring a user-friendly and intuitive experience within the Android TV framework.
- This partnership between iWedia and Fraunhofer IIS signifies a significant step in the application of data-and-cloud-computing technology for broadcast, as they continue to strive for innovation and push the boundaries of the video and audio industry.
