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In an unexpected turn of events, American automaker Dodge and Chinese automaker GAC have joined forces to bring the GAC GS5 to the mainstream North American market, rebranded as the Dodge Journey.
The Dodge Journey, set to arrive in showrooms starting November 2021, marks the first Chinese-made car available for consumers in North America. GAC, a leading car manufacturer in China, produces vehicles for renowned brands such as Toyota, Honda, Mitsubishi, and Stellantis (formerly Fiat-Chrysler), as well as their house brand-GAC.
While partnerships with Toyota and Honda have been successful for GAC, their collaborations with Mitsubishi and Stellantis have not fared as well. However, the Dodge Journey seems to be a promising test of the market for potential rebadges of Stellantis vehicles in mainstream markets.
The Dodge Journey, based on photos released, features a distinctive grille different from the standard GS5, signifying Dodge's signature style. The vehicle will be available in SXT, Sport, and GT trims, and powered by a 1.5T 150hp (111kW) I4 engine.
Interestingly, the Dodge Journey was previously produced in Mexico and exported to China. Now, the tables have turned, with Dodge rebadging the GAC GS5 as the Dodge Journey for the Mexican market. Plans also exist for selling the Dodge Journey in South American markets.
As for the GAC collaboration, it may lead to Dodge grille upgrade kits becoming available on Taobao, China's largest online shopping platform. However, as of now, there is no specific publicly available information on the exact release date for these kits. To stay updated, it's recommended to regularly check Taobao and set alerts for keywords like "Dodge grille kit GAC GS5" or "GAC GS5 Dodge style grille."
The Fiat lineup from GAC has seen a decline since 2018, with a 45% drop in 2021, and Jeep branded products have also experienced a decrease. Despite these challenges, the Dodge Journey collaboration presents an exciting opportunity for both Dodge and GAC.
For those interested in tracking new listings for Dodge grille upgrade kits for the GAC GS5 on Taobao, feel free to reach out! I'm here to help.
- The partnership between Dodge and GAC, a leading figure in the Chinese automotive industry, is set to expand, with plans to sell the Dodge Journey in South American markets.
- The collaboration between Dodge and GAC, a manufacturer that has produced vehicles for various renowned brands including Toyota and Honda, indicates a promising test of the market for potential rebadges of Stellantis vehicles in mainstream markets.
- GAC's diverse business portfolio includes partnerships with various industry giants, such as Toyota and Honda, and ventures in manufacturing, transportation, and technology sectors, aiming to solidify their position as a key player in the global market.
