International gaming company, Games Global, increases its footprint in South America by venturing into Brazil and Peru through a new expansion.
In a strategic move, Games Global, a leading player in the global gaming industry, has announced its expansion into the Brazilian and Peruvian markets. This decision is driven by the significant potential customer base and growing gaming markets in these countries.
The expansion forms part of Games Global's global growth strategy to tap into South America's gaming sector. The company aims to capitalise on Latin America's expanding iGaming demand, while also creating jobs, increasing tax revenues, and fostering the growth of local tech sectors.
In Brazil, Games Global has partnered with Betano Brasil, a major player in the country's iGaming sector. This alliance allows Games Global to distribute a diverse portfolio of titles, including popular games like "Devil’s Deal: Soul for Sale," "Mayan Gold," and "Candy Anyways," to Betano's large player base in Brazil.
In Peru, the gaming market is vibrant and growing, with companies like IAG Play emphasising innovative game offerings and strong engagement with operators and regulators. Games Global plans to tailor its offerings to meet local tastes and preferences, with over 40 collaborating studios.
To ensure all operations are above board, Games Global has developed comprehensive plans to adhere to each country's gaming laws and regulations. The company has also established a main office in São Paulo, Brazil, with additional satellite offices in Argentina and Chile.
Navigating regulatory complexities and local market preferences effectively will be key to Games Global's success in these new markets. The company plans to tackle challenges such as fierce competition, cultural differences, and potential economic fluctuations using its global experience and local market strategies.
The news of Games Global's expansion has positively influenced its financial outlook and stock prices, signalling investor confidence in the company. The potential benefits of the expansion are far-reaching, including wider economic impacts and more robust integration into the Latin American gaming ecosystem.
In conclusion, Games Global's strategic expansion into the Brazilian and Peruvian markets is a commitment to fostering local industry, technology, and innovation. The company is poised to make a significant impact on these economies, while also offering gamers a diverse and customised gaming experience.
Games Global's expansion strategy extends to the finance sector, aiming to boost its revenue with the potential growth in the iGaming market of South America. By partnering with local businesses and adapting to the preferences of tech-savvy consumers, the company seeks to strengthen the technology sector in Brazil and Peru.
Capitalising on the vibrant gaming industry in both countries, Games Global aims to foster innovation, stimulate the creation of jobs, and contribute to increasing tax revenues, thereby asserting its presence in the global business landscape.