Instagram Highlight Capacity: A Comprehensive Guide
Instagram Highlights, collections of saved Stories that live permanently on a profile, offer a unique opportunity for personal brands to showcase their daily routines, hobbies, and interests, as well as their causes, collaborations, and events.
These collections, each with a custom cover image, can be strategically curated to provide a cohesive narrative and a visually appealing profile. Each Highlight cover image should ideally be 1080 pixels wide by 1920 pixels tall, designed with the circular crop in mind to ensure important elements are visible.
Highlights can serve various purposes, from introducing oneself and sharing one's story, to providing tutorials, product reviews, and style inspiration in the realm of beauty and fashion. Food enthusiasts can share recipes, restaurant reviews, and culinary experiences, while businesses can showcase detailed descriptions and compelling visuals of their offerings.
In addition, Highlights can be used to answer frequently asked questions, provide valuable insights and advice, share resources, and highlight current offers and discounts. They can also offer a glimpse into a company's culture and processes, or showcase the causes important to a personal brand.
Instagram Highlights are a valuable tool for building trust and credibility, as they allow for the sharing of customer testimonials. They can also be used to promote past events and highlight upcoming ones, and to share travel adventures and inspire followers.
It's important to note that while there is no technical cap on the number of Highlights, it's recommended to keep around five Highlights to avoid overwhelming visitors and keep the profile organized and visually appealing. Too many Highlights can clutter a profile and make it difficult for viewers to find what they're looking for.
Instagram Highlights do not disappear after 24 hours like regular Stories. They can be created by adding a Story to an existing Highlight or by creating a new one after posting. Each Highlight can contain up to 100 Stories, and they can be edited after they have been created.
Viewer information for Instagram Highlights is available for the first 48 hours after the Story was initially posted. This data includes views, taps forward, and exits, providing valuable insights into the performance of Highlights.
In summary, Instagram Highlights are a powerful tool for personal brands, offering a permanent space for a wide range of content that can help build trust, engage viewers, and showcase a brand's unique personality and offerings. By strategically curating Highlights with relevant, visually appealing, evergreen, and brand-representative content, personal brands can create a cohesive narrative that resonates with their audience and drives engagement.
Social media, with its evolving landscape, has integrated technology to provide platforms like Instagram Highlights. These highlights serve as a showcase for personal brands' lifestyle, interests, and causes, blending aspects such as entertainment and social-media presence. With captivating imagery and engaging content, they offer a unique, permanent space for a brand to share their story, values, and offerings with their audience, fostering a deeper connection.
