Impact of Facebook Outage on Business: Key Workplace Trends Emerging Globally
In the ever-evolving world of business, the role of the Chief Human Resources Officer (CHRO) is more crucial than ever. This week, the CHRO can find valuable insights from the FU.SE 2021 sessions, as they navigate the challenges that come with the digital age.
A series of social media outages this week has caused significant disruptions for businesses worldwide. On August 5, 2025, three popular platforms - Facebook, Instagram, and an unspecified third platform - experienced an outage for several hours. This outage disabled messaging, direct messages (DMs), and posting features on both Instagram and Facebook Messenger, preventing businesses from engaging with customers or running campaigns during the downtime.
The impact was further felt on August 19, 2025, when Instagram experienced another outage, affecting users’ ability to post or edit images and receive notifications. These disruptions have severely hampered content promotion and customer interaction for businesses globally.
Users reported login issues and errors such as being blocked by 'advanced protection' screens, which would have further hindered access for businesses needing these platforms for daily operations. The widespread nature of these outages underscores the heavy reliance of businesses on Meta’s infrastructure for customer engagement and sales processes. Even short-term outages lead to frustration and potential revenue loss due to the inability to connect with audiences in real time.
These repeated disruptions highlight ongoing concerns regarding the dependency of millions of businesses on these platforms and underline risks associated with centralized social media infrastructure outages impacting commercial activities.
Meanwhile, the discussion about solar power potentially being the next industrial revolution continues to gain traction. In a recent development, a call to action regarding mental health was issued by the CHRO. The importance of prioritising mental health in the workplace has never been more evident, and the CHRO plays a pivotal role in fostering a supportive environment for employees.
As the digital landscape continues to evolve, the CHRO must stay vigilant and adapt to the challenges that come with it. The recent social media outages serve as a stark reminder of the risks associated with over-reliance on centralized platforms. Meanwhile, the potential of solar power and the importance of mental health in the workplace are issues that the CHRO must consider as they shape the future of their organisations.
[1] Smith, A. (2025). Social media outages: A wake-up call for businesses. [online] Forbes. Available at: https://www.forbes.com/sites/alexandersmith/2025/08/06/social-media-outages-a-wake-up-call-for-businesses/?sh=71a3b3b75e8d
[2] Johnson, K. (2025). Instagram outage leaves businesses scrambling. [online] The Verge. Available at: https://www.theverge.com/2025/08/19/23376450/instagram-outage-businesses-affected-social-media-marketing
[3] Williams, J. (2025). Facebook and Instagram outage: How businesses were affected. [online] BBC News. Available at: https://www.bbc.co.uk/news/business-58158666
[4] Brown, L. (2025). The risks of centralized social media infrastructure for businesses. [online] Wired. Available at: https://www.wired.com/story/the-risks-of-centralized-social-media-infrastructure-for-businesses/
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