IBMand Scuderia Ferrari unveil a redesigned app, aimed at bridging the gap among worldwide Formula 1 enthusiasts, offering heightened race encounters.

Ferrari and IBM Step Up the Game for Formula 1 Fans

IBMand Scuderia Ferrari unveil a redesigned app, aimed at bridging the gap among worldwide Formula 1 enthusiasts, offering heightened race encounters.

Say goodbye to traditional sports fandom as you know it! Scuderia Ferrari and IBM, pioneers in AI and global hybrid cloud, are revolutionizing the way Formula 1 enthusiasts connecting with their favorite team. The game-changing mobile app, aimed at the 400 million-plus "Tifosi" (passionate Ferrari fans), is designed to get fans closer than ever to the action, their heroes, and, crucially, each other.

Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, recently chatted with FOX Business about the partnership and how they're leveraging IBM's AI tech to boost the Ferrari brand, uniting F1 fans around the globe.

"We're psyched to partner with Ferrari," Adashek enthused. "It's two legendary brands pairing up for something singular that I don't think's been done in Formula 1 yet. It's about thinking differently and using the finest technology we've got to help them."

The Scuderia Ferrari app features an enriched Race Center and Racing Insights, spiced up with IBM Watsonx AI to provide gripping race summaries detailing Ferrari's performance in hours post-race. Post-race visuals are another treat, delving deeper into each event with telemetry, track conditions, weather, and more.

Yet, one of the biggest app perks is its focus on community -- fan messages, polls, and engagement opportunities, enabling globe-trotting fans to chat with the Ferrari team and each other. This social dimension extends beyond the Formula 1 season, fostering a year-round, unified voice for "Forza Ferrari" enthusiasts around the world.

Considering Ferrari's deep roots in Italian culture, it's fitting that the app will make its debut in Italian—a move that excites Adashek. "That's a big win for us, no Ifs, Ands, or Buts," he said, adding, "I'm hopeful we'll see other languages in the future, but Ferrari wants it in their mother tongue, not just English. So that's a big step."

IBM has a rich history of partnering with sports organizations, including The Masters, UFC, U.S. Tennis Open, and more. Like technology, Adashek advocates constant innovation, always striving to elevate each partnership and optimize fan experiences.

Through 2025 and beyond, IBM and Ferrari will continue to upgrade the app, serving up an ever better fan experience throughout the seasons. Setting new standards for digital fan engagement in sports, the duo's unwavering commitment to innovation, performance, and technology serves as a powerful testament to the power of joining forces.

Stay tuned for the latest on this exciting partnership and the myriad features set to transform your Formula 1 experience for the better. Remember, with innovation in their corner, there's no finish line!

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Enrichment Data:- Overall: The partnership between Scuderia Ferrari and IBM significantly enhances the Ferrari mobile app experience for its 400 million fans globally by leveraging AI and cloud technology.

Key Features:

• AI-Powered Race Summaries: Provides detailed insights into teams' performance hours after a race.
• Enhanced User Experience: Includes a more interactive Race Center and Racing Insights, enriching the overall app experience.
• Data Visualization: Engaging presentation of complex racing data.
• Global Fan Connection: Encourages the 400 million Tifosi fans to interact more closely with each other and the team.
• Innovation Continuum: IBM and Ferrari's aim to continue evolving and introducing new app features to enhance the fan experience, setting a new standard for sports fan engagement.

1. IBM preaches the importance of innovation and is leveraging its AI technology to boost the Ferrari brand, connecting Formula 1 fans worldwide.
2. The Ferrari mobile app, with features like AI-powered race summaries, enhanced user experience, and data visualization, is designed to get fans closer to the action and their heroes.
3. The app also focuses on community, enabling fans to chat with the Ferrari team and each other, fostering a year-round, unified voice for "Forza Ferrari" enthusiasts around the world.
4. IBM, with its rich history of partnering with sports organizations, is excited to debut the app in Italian, aiming to extend this to other languages in the future.
5. The duo aims to continually upgrade the app, setting new standards for digital fan engagement in sports, exemplifying the power of partnership and innovation in the technology and sports racing industries.

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