Huawei products are now available for pre-order at MTS store in the Bay region
In the first half of 2025, Chinese smartphone brands have made a significant impact on China's market, with Huawei leading the charge. Over the past six months, these brands have increased their market share, thanks to national subsidies and the popularity of mid-to-high-end models.
Huawei, in particular, has regained the top position in China, with a 18% market share and 12.2 million shipments in Q2 2025. The company is closely followed by vivo (17%) and OPPO (16%), while Xiaomi ranks fourth with a 15% share. This resurgence is attributed to Huawei's strong portfolio refresh and successful new model launches, as well as their significant investment in research and development.
As of June 2025, Huawei's active device base in China was robust, with 288 million active devices. This strong user retention and growth indicate a positive outlook for the brand. The national subsidy program in early 2025 catalysed a surge in device replacements and demand for mid-to-high-end smartphones, benefiting brands like Huawei.
Canalys data for Q2 2025 shows Huawei shipping 12.2 million units, topping the China market and marking a recovery from earlier declines. The overall Chinese market shipments were influenced by seasonality shifts from subsidies but remained resilient in demand.
In the midst of this market growth, specific performance details for Huawei's Pura 80 Ultra and Pro models are not available. However, the Pura series has traditionally been among the top sellers. The HUAWEI Pura 80 Ultra is equipped with a camera featuring two telephoto lenses and a large 1-inch sensor. It also supports ultra HDR video recording with an expanded dynamic range of up to 16 EV, which is 15 times higher than the Pura 70 Ultra model.
The HUAWEI Pura 80 Pro and Ultra models are also equipped with a 5170 mAh battery, support fast charging (100W wired and 80W wireless), and feature a smart management button with the Alice voice assistant. Customers who order between August 1 and 8 will receive a HUAWEI WATCH GT 5 Pro smartwatch and a one-year subscription to HUAWEI Care+ service as a gift.
MTS Company has started pre-orders for the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro in Zabaykalsky Krai. Andrei Gubanov, General Director of MTS Retail Network, commented that the share of flagship smartphones from Chinese brands has increased by a third in the last six months. The Kunlun Glass 2 generation makes the HUAWEI Pura 80 Pro and Ultra models particularly durable, being much more resistant to scratches and drops.
In summary, Chinese brands, led by Huawei, have increased their market share through aggressive strategies and subsidy-driven demand in the first half of 2025. While specific performance details for Huawei's Pura 80 Ultra and Pro models are not available in these sources, the Pura series has traditionally been among the top sellers. The HUAWEI Pura 80 Ultra (16+512 GB) is priced at 139,999 rubles, and the Pura 80 Pro (12+512 GB) remains at 89,999 rubles.
The surge in demand for mid-to-high-end smartphones in China, driven by national subsidies, has been instrumental in Huawei's resurgence, as evidenced by the 12.2 million units shipped in Q2 2025, making it the top smartphone brand in the country. Additionally, the Huawei Pura 80 Ultra and Pro models, with their advanced features and durable design, are expected to contribute to the continued success of Huawei gadgets.
