Huawei Challenges European Audio Dominance in Cars with Cloud-Powered Acoustics
Huawei, a global leader in technology, is making waves in the automotive industry with its advanced acoustic solutions. The company's cloud computing automotive ambitions aim to supply cutting-edge solutions to over twenty automakers, covering driver assistance, cockpit and control systems, and acoustics.
Huawei's approach challenges European dominance in automotive audio engineering through computational advantage and substantial capital investment. In 2024 alone, the company spent CNY 179.7 billion (approximately £20 billion / €23.4 billion) on R&D, with over 113,000 R&D employees driving innovation.
The company's 'master-tuning method' combines scientific measurement with artistic tuning and specialised hardware for faithful sound reproduction in vehicles. Huawei's road-noise cancellation system uses an 'omnidimensional model' with continuous sensor data processing, enabled by cloud computing. This technology plays a significant role in managing, analysing, and applying acoustic data in automotive development.
Huawei's HUAWEI SOUND ULTIMATE Series must account for different seating positions, varying cabin loads, temperature fluctuations, and real-time adjustments based on vehicle speed and road conditions. The company's advanced cloud computing and AI infrastructure, provided by Huawei itself, processes massive acoustic datasets, runs simulations, and enables real-time audio processing at its Shanghai Acoustics R&D Centre. Independent sound-zone technology requires real-time calculation of wave interference patterns and instantaneous DSP adjustments, facilitated by cloud-based optimisation algorithms.
Huawei's investment in R&D and utilisation of cloud computing have positioned it as a strong competitor in the automotive acoustics market. With its advanced 'master-tuning method', road-noise cancellation system, and real-time audio processing capabilities, Huawei is set to revolutionise the in-vehicle audio experience.
