Havas Group Launches Havas CX, a Global Customer Experience Network
Havas Group has launched Havas CX, a global customer experience network. The establishment follows a series of strategic moves, including acquisitions and new agency models. The network aims to integrate data, technology, and creativity for a unified customer service.
Havas CX is composed of 1,200 employees from 20 global agency groups and local agencies within Havas Creative. It spans 18 Havas Villages, with key hubs in London, Mumbai, New York, and Paris.
The network includes digital transformation agency Ekino, customer experience agency BETC FullSix, and customer engagement agency Havas helia. These agencies, along with other local teams, will work together to deliver seamless customer service across various touchpoints.
The launch of Havas CX follows the acquisitions of Langoor, Think Design, and Gate One. Additionally, the BETC FullSix agency model was launched in Paris, further bolstering Havas' customer service capabilities.
Havas CX, with its 1,200 employees and 18 Havas Villages, is set to transform how brands engage with customers. By integrating data, technology, and creativity, the network aims to deliver meaningful and consistent customer service across the customer journey.
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