Hajar Noreddine Named as Vice President of Business Development for ZBD
In a significant move for the fintech industry, Hajar Noreddine has been appointed as the Vice President of Business Development at ZBD, a leading payments and rewards company for the digital generation. Based in Hamburg, Noreddine brings a wealth of experience in mobile advertising, growth strategy, and global partnerships to her new role.
Noreddine's appointment, effective from July 2025, strengthens ZBD's leadership team as the company continues its rapid expansion across both the EU and the US. Simon Cowell, CEO & Co-Founder of ZBD, commented on the appointment, expressing his excitement about Noreddine's joining the team.
At ZBD, Noreddine will lead global business development, focusing on expanding the company's ecosystem of partners across gaming, tech, and beyond. Her strategic thinking, passion for the gaming space, and ability to build high-impact partnerships will be instrumental in ZBD's mission to reimagine payments and rewards for the digital generation.
Prior to joining ZBD, Noreddine led Supply Partnerships at adjoe, a leading advertising and monetization platform. In this role, she played a pivotal role in driving publisher acquisition and scaling the platform's global footprint.
Noreddine shares a personal passion for gaming and her role at ZBD will focus on expanding the gaming and rewards side of the business. She will work closely with studios, publishers, and platforms to bring ZBD's unique payments and rewards technology into more games and apps around the world.
ZBD has been at the forefront of the fintech industry, having been the first to secure a MiCAR license in December 2024, allowing it to offer a full suite of crypto and fiat payment services in the EU. This move further solidifies ZBD's position as a leader in the fintech space.
With Noreddine's appointment, ZBD is poised for continued growth and expansion. She is looking forward to working closely with ZBD's team and contributing to the company's mission to revolutionize payments and rewards for the digital generation.
[1] https://www.zbd.co/about-us [2] https://www.linkedin.com/in/hajarnoreddine/ [3] https://www.adjoe.io/ [4] https://www.micar-association.org/ [5] https://www.finextra.com/newsarticle/37134/zbd-secures-first-micar-license-for-crypto-fiat-payments-in-eu
- Hajar Noreddine's role at ZBD, as the Vice President of Business Development, will focus on expanding the company's partnerships across the technology, gaming, and business sectors, as reported on her LinkedIn profile ([2]).
- In preparation for her new role, Noreddine previously led Supply Partnerships at adjoe, a leading advertising and monetization platform ([3]), providing her with valuable experience that will contribute to ZBD's goal of revolutionizing payments and rewards for the digital generation, as discussed on ffnews.com ([1]).
