Guide to Explanatory Videos in the Year 2025: Insights and Best Practices
In today's digital world, standing out from the crowd is more important than ever. One effective way to achieve this is through the use of explainer videos, a popular format that has proven to be a game-changer for businesses, especially in the realm of SaaS products, startups, and service-based companies.
Dropbox, for instance, grew from 0 to 100 million users by leveraging an animated explainer video that broke down cloud storage in a fun, engaging way, making tech accessible to the masses. This success story underscores the potential of explainer videos to build brand trust, increase user understanding, and drive conversions.
The process of creating an explainer video is comprehensive, encompassing concept development, scripting, shooting, editing, and final output. In the case of an animated explainer video, the focus is on animation, voiceover, and an engaging storytelling experience designed to explain a complex topic, service, or idea.
As we move into 2025, the landscape of explainer videos is set to evolve further. AI-powered personalization is expected to boost personalization and engagement, while voice search optimization will be necessary for videos to remain discoverable as voice search rises. Interactive explainer videos with clickable elements will also gain popularity, particularly for product walkthroughs and customer onboarding.
One company leading the charge in this field is VerboLabs, a top animated explainer video company that specialises in crafting videos that connect, convert, and captivate. Offering services for creating short animation explainer videos and fully customised productions, VerboLabs also provides custom storyboarding and scripting, professional voiceovers, fast turnaround times, competitive pricing, and full-stack video production services.
For brands seeking a more human connection, live-action explainer videos are an excellent choice. These videos are ideal for testimonials, physical product demos, or behind-the-scenes footage.
Investing in high-quality explainer videos is essential in 2025. Studies have shown that these videos can increase conversion rates up to 80% by clarifying the work, benefits, and brand essence. Furthermore, a clear and engaging animated explainer video can foster transparency and credibility, leading to increased trust levels and demo sign-ups.
A notable example of the power of explainer videos can be seen in a whiteboard explainer video created by an educational platform to explain cryptocurrency to beginners. The video generated over 150,000 views on YouTube and drove traffic to their courses.
If you're ready to transform your brand story with engaging explainer videos, contact VerboLabs today. Let them help you navigate the ever-evolving world of video production and take your business to new heights.
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