Google Ads Now Suggests Linking Unlinked Google Analytics Accounts
Google Ads has started suggesting to users if they have any unlinked Google Analytics accounts. This new feature aims to help advertisers improve their conversion rates and reduce costs.
Google Ads is now proactively recommending users to link their unlinked Google Analytics accounts. This suggestion appears in the 'Recommendations' section of the Campaigns page. The process to link the accounts is straightforward and can be completed with a single click in the Google Ads console.
Users with administrative access to their Google Analytics account can initiate the linking process. They simply need to log into their Google Ads admin account and follow the linking procedures under the 'Tools and settings' menu in Google Ads.
By linking Google Ads and Google Analytics accounts, advertisers can potentially boost their conversion rates by 23% and decrease their cost per conversion by 10%. This integration allows for better data sharing and more informed decision-making.
