GolfRoots Transforms Golf Club Accessibility, Enhancing the Sport Experience
GolfRoots Revolutionizes Golf Equipment Market for Newcomers and All Levels of Players
GolfRoots, a company that began as a college side hustle, has reshaped the golf equipment market by making quality golf clubs and accessories affordable and accessible to newcomers and all levels of golfers.
Founded in 2021 by Benjamin Stromberg, a former Texas A&M student and army cadet, GolfRoots operates primarily online out of Farmers Branch, Texas. The company's mission-driven approach focuses on breaking down barriers to entry into golf through offering high-quality, affordable equipment.
The company's roots continue to spread, with ongoing growth and expansion. GolfRoots now operates from a 6,100-square-foot Dallas headquarters with 22 full-time employees.
Stromberg was inspired to facilitate greater equipment access due to his personal experience of getting his earliest clubs as hand-me-downs from his grandfather. He believes that GolfRoots is creating a new customer base, as these customers have never owned golf clubs before.
GolfRoots serves three distinct customer segments: complete beginners, golfers upgrading for the first time, and experienced players seeking specific clubs. The company has introduced the "Just the Roots" starter set for $90, which includes four essential clubs and five balls.
The company's website, created by co-founder Jake Hoffman, sells both curated full sets and individual clubs. GolfRoots connects people with unused golf clubs with newcomers eager to try the game.
The most popular items sold by GolfRoots are complete sets and specific high-demand drivers like the TaylorMade SIM2 Max and PING G400 models. The company coordinates trade-in programs with private clubs across the country, and partners with 375 to 400 private clubs nationwide for trade-in events.
GolfRoots' philosophy is to make golf equipment affordable, stating, "We don't want the cost of equipment to be the reason why people don't play this game." By focusing on affordability and user-friendliness, GolfRoots has facilitated easier access to golf for new players, expanding the sport's reach.
Comedian Larry David is among the private club golfers who have traded in clubs with GolfRoots. The company's automated trade-in system further aids accessibility by enabling players to upgrade equipment affordably. GolfRoots' trade-in program offers 100% credit toward a full set when customers are ready to upgrade.
Benjamin Stromberg aims to partner with pro shops and equipment manufacturers in the future. Despite not making significant inroads with pro shops and equipment manufacturers yet, GolfRoots' growth trajectory has not been deterred.
As golf participation and play continue to increase, GolfRoots is effectively expanding the sport's ecosystem by making it more accessible to newcomers and creating value for existing players. By democratizing access to quality gear through affordable pricing, online convenience, and trade-in options, GolfRoots is truly reshaping the golf equipment market.
- Benjamin Stromberg, the founder of GolfRoots, aims to partner with pro shops and equipment manufacturers in the future, continuing to revolutionize the golf equipment market.
- GolfRoots, a company focused on breaking down barriers to entry into golf, operates primarily online and sells a variety of golf clubs, including used golf clubs and new ones, through their website.
- The sports-finance industry has taken notice of GolfRoots' success, as the company's business model, which focuses on affordability, convenience, and technology, has expanded the sport's reach and created a new customer base.
