Global Streaming of FIFA Club World Cup 2025 Arranged by DAZN With MediaKind as the Service Provider
Sports streaming platform DAZN has chosen MediaKind's cloud-connected technology as the sole solution for its 24/7 linear channel processing. This decision extends beyond the FIFA Club World Cup, encompassing DAZN's 24/7 linear channels as well.
The FIFA Club World Cup 2025 featured 32 of the world's top soccer clubs competing in 63 matches across 12 stadiums. The tournament, which concluded last month, was streamed live to hundreds of millions of viewers in more than 200 markets.
DAZN held the exclusive global broadcast rights for the event, and the service simplified its operations, making world-class soccer more accessible than ever across all devices to fans worldwide.
MediaKind's technology is responsible for DAZN's 24/7 linear channel processing. MK.IO enabled DAZN to manage end-to-end video workflows dynamically, responding to match schedules and peak global demand.
The initial deployment of MediaKind's technology supports 40 channels on DAZN's own infrastructure, with additional scaling planned. The upgrade to MK.IO has contributed to DAZN's growth and unified its operations and delivery on a scalable, resilient, and cloud-agnostic service.
James Pearce, senior vice president of broadcast and streaming at DAZN, stated that MK.IO supported DAZN in scaling effortlessly, adapting in real time, and delivering a seamless streaming experience. MK.IO enabled DAZN to deliver consistently low-latency, broadcast-quality video at scale, regardless of geography, platform, or device.
Key aspects of how MK.IO supported the streaming include:
- Elastic cloud-native architecture: Enabled DAZN to scale streaming capacity effortlessly up or down based on real-time demand without service disruption.
- Multi-region deployment: Distributed streaming infrastructure across multiple geographic regions in the cloud (Azure), improving resilience and low latency globally.
- API-first design: Allowed DAZN to integrate tightly with the streaming workflows and adapt in real-time to changing viewer and service conditions.
- Low latency broadcast-quality video: Ensured viewers received high-quality, seamless live video with minimal delay, critical for live sports experience.
- Device and platform agnostic: Supported streaming across connected TVs, phones, tablets, streaming devices, game consoles, and web browsers.
DAZN used MediaKind's MK.IO as its exclusive cloud-based live event delivery partner on Azure for the FIFA Club World Cup 2025. This partnership marked a milestone as the first major live sports event streamed via their newly deployed MK.IO service. This collaboration empowered DAZN to deliver the most accessible FIFA Club World Cup ever, with multiple language options, ad customizations, and both free and premium viewing tiers.
- MediaKind's MK.IO, the technology responsible for DAZN's 24/7 linear channel processing, enabled the streaming service to dynamically manage end-to-end video workflows.
- The FIFA Club World Cup 2025, which featured 32 top soccer clubs, was streamed live to hundreds of millions of viewers in over 200 markets, with DAZN holding the exclusive global broadcast rights.
- James Pearce, senior vice president of broadcast and streaming at DAZN, praised MK.IO for its ability to scale effortlessly, adapt in real time, and deliver a seamless streaming experience.
- The initial deployment of MediaKind's technology supports 40 channels on DAZN's own infrastructure, with additional scaling planned, contributing to DAZN's growth and operational unity.
- MK.IO's elastic cloud-native architecture allowed DAZN to scale streaming capacity effortlessly based on real-time demand without service disruption.
- The FIFA Club World Cup 2025 was DAZN's first major live sports event streamed via the newly deployed MK.IO service on Azure, offering multiple language options, ad customizations, and both free and premium viewing tiers.
- The collaboration between DAZN and MediaKind extends beyond the FIFA Club World Cup, encompassing DAZN's 24/7 linear channels and their infrastructure, making world-class sports content more accessible than ever to fans worldwide.
