Global responsibilities for Deutsche Bank's media operations are being streamlined and now managed by Essence.
Deutsche Bank Appoints Essence as Lead Media Agency
Deutsche Bank has announced that Essence will take over as its lead media agency, effective from January 1, 2022. The decision follows a thorough review process that involved the interbank committee, the bank's procurement department, and consultancy IMEDIAG.
The media duties will be carried out nationally and internationally, encompassing Deutsche Bank's portfolio of brands and products. Essence was selected for its focus on using data to prioritize the customer's perspective and for its ability to deliver innovative, data-driven marketing strategies.
Tim Alexander, the Chief Marketing Officer and Chief Experience Officer of Deutsche Bank, described Essence as an "ideal partner" for the bank. "We are excited to work with Essence to further anchor our two-brand strategy with Deutsche Bank and Postbank in the German market," he said.
The change from previous media agency WPP to Essence is significant, marking a shift towards a more data-driven approach to marketing for Deutsche Bank. However, specific details about the innovative strategies that Essence will implement for Deutsche Bank in 2022 are not currently available.
GroupM agency will continue to work with Deutsche Bank, taking on media duties for the bank. The appointment of Essence was the result of a tender process, demonstrating Deutsche Bank's commitment to finding the best possible media partner for its needs.
This change is set to take effect from January 1, 2022, and marks an exciting new chapter for Deutsche Bank's media strategy. Essence's focus on data-driven marketing is expected to bring fresh perspectives and innovative approaches to the bank's marketing efforts.
- The new lead media agency for Deutsche Bank, Essence, will utilize data-driven marketing strategies to manage the bank's finance and business ventures, which include a wide portfolio of brands and products both nationally and internationally.
- With the appointment of Essence, Deutsche Bank seeks to transition towards a more data-focused approach in its marketing efforts, leveraging technology to prioritize customer perspectives and develop innovative strategies in line with its business objectives.
