Global Markets: North America track conference lineup revealed by SBC Summit
In the bustling city of Lisbon, Portugal, the SBC Summit 2025 is set to bring together industry leaders for a discussion on the future of sports betting and iGaming in North America. The event, scheduled for September 18, 2025, at the Feira Internacional de Lisboa, will focus on the rising trend of alternative betting formats such as sweepstakes casinos, Daily Fantasy Sports (DFS), and peer-to-peer betting.
These alternative models have been instrumental in allowing new entrants to gain market share in the highly competitive and regulated North American market, estimated at $23.44 billion combined (U.S. and Canada). However, their long-term viability remains uncertain, as they have attracted regulatory scrutiny and questions about their future under potential new rules.
The panels at SBC Summit 2025 aim to delve into these issues. The "Sweepstakes Boom - Sustainable Growth or Short-Lived Trend?" will feature experts like Yoel Chapman, Soft2Bet CPO, and Dmitry Starostenkov, EvenBet CEO, discussing the rise of sweepstakes and live casinos across the United States.
Another panel, "The Social Side of Betting - Peer-to-Peer, Gamification & Community," will explore the rise of peer-to-peer betting models and their potential for fostering player communities. This panel will include Josh Turk, Low 6 Chief Strategy Officer, North America, and Marion Ryan, Tombola Managing Director.
The impact of alternative betting formats on North America's tribal gaming sector will be discussed in the panel "Tribal Gaming: Blurred Lines or Commercial Collaboration." This panel will feature Tony Amormino, Apache Nugget Corporation CEO, and Jamie Hummingbird, National Tribal Gaming Commissioners & Regulators Chairman.
Industry leaders from operators, regulators, affiliates, and suppliers will participate in the event, providing attendees with valuable insights into which alternative betting formats are working, what's driving their growth, and the regulatory challenges they face.
Rasmus Sojmark, SBC Founder and CEO, stated that North America remains a commercially important region for sports betting and iGaming. The Global Markets: North America track, which will cover market-focused content for Latin America and Brazil, Western Europe, and North America, underscores this commitment.
The panels will also address the potential impact of these formats on player engagement and competitive strategy. For instance, the panel "The Social Side of Betting - Peer-to-Peer, Gamification & Community" will examine peer-to-peer wagering and its potential impact on player engagement.
The event will also feature the "US Leaders Panel: Sweeping the States," moderated by SBC Americas Editor Jessica Welman. This panel will feature industry leaders like Jared Beber, Bet99 CEO, Paris Smith, DefyTheOdds CEO, and Alexandre Tomic, Alea CEO, discussing whether these alternative betting models offer long-term potential or are likely to be curtailed by new regulations.
In sum, the SBC Summit 2025 reflects a balancing act between innovation adoption and regulatory compliance in North American sports betting and iGaming, with alternative formats at the forefront as both promising opportunities and potential regulatory flashpoints.
Technology will undoubtedly play a crucial role in the panels at SBC Summit 2025, as experts delve into the rise and sustainability of alternative betting formats such as sweepstakes casinos and peer-to-peer betting, employing digital platforms and innovative strategies to foster player communities.
The divergent views on the long-term viability of alternative betting formats in North America, subject to potential new regulations, may lead to heated discussions in the "US Leaders Panel: Sweeping the States," focusing on the implications of technology-driven platforms for the sports betting and iGaming landscape in the continent.
