German Companies Embrace AI Transparency as EU AI Act Takes Effect
The EU AI Act, effective since August 2024, has prompted German companies to embrace AI transparency. People worldwide, particularly the young and tech-savvy, are eager to know if brands use AI, with 76% deeming it extremely or very important. However, opinions differ on AI's impact on creativity and human connection.
German companies are leading the way in AI transparency, with many complying with the EU AI Act. This regulation requires providers of general-purpose AI systems to offer technical documentation and openness about their AI use. Some German brands have even sought external consultancy to ensure compliance and transparency.
Public opinion on AI is mixed. While 62% of adults under 30 are highly aware of AI, only 12% feel confident in identifying AI-generated content. Most people support AI in data-intensive tasks but oppose its use in personal areas. Half of Americans believe AI in daily life raises more concerns than excitement, and 60% want more control over AI in their lives. However, 53% fear AI will negatively impact creative thinking, and 50% think it will hinder the ability to connect with others.
The EU AI Act has spurred German companies to adopt transparent AI practices. Meanwhile, global public opinion on AI remains divided, with concerns about its impact on creativity and human connection. As AI becomes more prevalent, consumers increasingly want to know if brands use it and want more control over its influence in their lives.
