Gaming company 7777 forms alliance with Microgame in Italy
In a strategic move to bolster its presence in Italy's competitive online gaming market, 7777 Gaming has partnered with Microgame, a leading B2B technology and service provider. This partnership aims to distribute 7777 Gaming’s certified portfolio of casino games, including slots and instant win titles, locally.
Established in 1999, Microgame has been a cornerstone of innovation in the Italian gaming industry for over two decades. Known for content aggregation and distribution with strong local market expertise, Microgame offers tailor-made solutions to its network of concessionaires through a platform designed to meet the specific needs of the Italian market.
7777 Gaming, an Anglo-Maltese bookmaker and iGaming content provider, secured certification for the Italian iGaming market in July 2025. This partnership with Microgame solidifies their entry into the Italian market.
Elena Shaterova, Chief Commercial Officer at 7777 gaming, stated that partnering with Microgame is a natural progression in their expansion across Italy. She mentioned that Microgame's established reputation, local expertise, and cutting-edge technology make them the perfect partner to deliver 7777 gaming's unique games to a broader audience.
This collaboration is a significant milestone in 7777 gaming's mission to deliver next-generation iGaming content across regulated European markets. By aligning with reliable local partners like Microgame, 7777 gaming continues to deliver its vision of high-performing, regulation-ready content to players worldwide.
The partnership enhances 7777 Gaming’s access and visibility among Italian operators by making its new generation gaming content available locally. It supports both companies’ commercial growth, allowing 7777 Gaming to increase its footprint and Microgame to enrich its content offering, which is critical in Italy’s highly regulated and competitive online gaming market.
All titles from 7777 gaming's Italian portfolio are designed with a strong focus on player engagement and innovative gameplay mechanics. Some of the hit slot titles include Crazy 100 Bucks, Thracian Treasures, and Vault Looter, alongside instant win games like Sea of Treasures and the genre-defying Devil's Deal: Soul for Sale.
This collaboration also reflects the growing trend of international iGaming suppliers teaming with local entities to navigate regulatory complexity and consumer preferences effectively. The 7777 Gaming and Microgame partnership represents a strategic move to boost 7777 Gaming’s certified casino game distribution in Italy through Microgame’s robust market presence, which is expected to strengthen both companies’ positions in the Italian online gaming industry.
Sources:
- Gaming Intelligence
- CasinoBeats
- European Gaming
- iGaming Business
In alliance with Microgame, 7777 Gaming intends to leverage Microgame's cutting-edge technology to distribute their certified gaming portfolio in Italy. This partnership ensures 7777 Gaming's entry into the Italian market, strengthening their mission to deliver next-generation iGaming content across regulated European markets.
The collaboration between 7777 Gaming and Microgame serves as a strategic move to boost 7777 Gaming’s certified casino game distribution in Italy, capitalizing on Microgame's robust market presence and expertise in the Italian gaming industry.
