Funds of $15 Million Collected for the Streamlined Public Relations Platform for Performances
In a significant move, performance PR platform Linkby has secured $15 million in Series B funding, led by Volition Capital. This investment will fuel Linkby's strategic plan for U.S. expansion and platform development, positioning the company as a leader in performance-driven editorial campaigns.
With the fresh influx of funds, Linkby aims to accelerate its U.S. growth. The company plans to double the size of its North American team, reaching over 40 people, and solidify its presence in the U.S. and Canada by moving into a larger office in New York.
The funding will also be channeled into platform development. Linkby will advance its campaign planning tools to enhance performance-driven editorial campaigns, using data and AI to create more effective campaigns for brands. The platform connects advertisers with over 600 premium publishers, offering scalable, cost-per-click or CPM-based campaigns.
Jim Ferry, Partner at Volition Capital, believes that Linkby is well-positioned to lead the category of performance-driven solutions for scaling through trusted editorial. He also mentions that Linkby has unlocked a new channel for customer acquisition by bringing accountability and efficiency to a traditionally high-cost, opaque part of the media mix.
Chris Wirasinha, Co-Founder and CEO of Linkby, states that the funding will be used to make campaign setup easier and more intelligent. The platform offers a cost-effective pricing model based on reader engagement, providing brands with stronger returns than traditional media on Linkby's network of publishers like The Daily Mail and Condé Nast.
Publishers on Linkby's platform gain a new stream of performance-based revenue. Linkby's strategic plan also includes a focus on market positioning, with a goal to differentiate itself as a leader in performance PR, providing brands with a more accountable and efficient media buying experience compared to traditional methods.
Looking ahead, Linkby aims to be at the forefront of Generative Engine Optimization (GEO) and emerge as a leader in the next era of search. The product development roadmap includes features to help advertisers identify the best publisher partners. The company serves over 3,800 consumer brands, including Charlotte Tilbury and Beyond Meat, and its expanded U.S. presence is expected to attract more partnerships, reinforcing its position in the market.
In aligning with its U.S. expansion and platform development, Linkby plans to leverage technology to advance its campaign planning tools for business, aiming to create more effective performance-driven editorial campaigns using data and AI. Beyond this, Chris Wirasinha, Linkby's CEO, shares that the company will focus on making campaign setup more intelligent, using a cost-effective pricing model based on reader engagement to deliver stronger returns for brands.
