Funding rounds have been announced for Supply6 and PlaySuper, both early-stage brands.
In exciting news for the tech and nutrition industries, two innovative companies, Supply6 and PlaySuper, have secured significant seed funding to fuel their growth and expansion.
Starting with Supply6, the direct-to-consumer nutrition brand founded by Vaibhav Bhandari and Rahul Jacob in 2020, has raised USD 1.1 million in a funding round. The investment comes from a mix of business angels, venture capital firms, and notable investors such as Kunal Shah, Ashutosh Valani, Priyank Shah of Renee Cosmetics, Yogesh Kabra of XYXX, Audacity VC, IAN Capital Fund, Dhruv Vohra, and Zeropearl VC.
The funds will be used to expand Supply6's product portfolio, conduct clinical studies, launch new formats, and selectively scale in the Gulf Cooperation Council countries and English speaking markets. The company, which recently introduced Supply6 Salts, a zero sugar hydration mix, aims to strengthen leadership roles in growth, strategy, and product.
Meanwhile, PlaySuper, a company operating on a rewards-as-a-service model, has secured USD 1 million in a seed funding round led by Chimera. Kunal Shah, Ashutosh Valani, Priyank Shah of Renee Cosmetics, Yogesh Kabra of XYXX, and other investors also participated in the funding.
PlaySuper, founded by Shouradeep Chakraborty, Upamanyu Chatterjee, and Abhir Das, operates by working with gaming studios through a software development kit that embeds branded rewards directly into gameplay. The model offers gift cards and consumer products as alternatives to traditional in-game advertising and cash-based rewards. Brands pay for engagement and conversions, while studios benefit from improved monetization and retention without altering user experience.
The capital will be used to strengthen product development, build brand partnerships, and expand operations in India and Southeast Asia. Notably, PlaySuper has reported a monthly gross merchandise value of USD 350,000, and early partners have seen measurable improvements in both user engagement and revenue metrics.
While no previous facts mention any funding from the Karnataka government, it is worth noting that both Supply6 and PlaySuper are based in Bengaluru, Karnataka, and their success is a testament to the growing tech and startup ecosystem in the region.
In conclusion, the seed funding secured by Supply6 and PlaySuper is a significant step towards their growth and expansion. With innovative products, business models, and a focus on improving user experience, both companies are poised to make a significant impact in their respective industries.
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