Fujifilm intends to broaden its line of cameras, incorporating additional "idea cameras" such as the X Half and GFX100RF into its offerings.
Fujifilm Unveils New Imaging Products and Digital Radiography Systems
Fujifilm is expanding its imaging portfolio with a range of new cameras, lenses, and advanced digital radiography systems. Here's a look at some key recent and upcoming products:
- X100VI: Launched in early 2024, the sixth generation of Fujifilm’s popular fixed-lens compact camera features a 40.2 MP APS-C X-Trans sensor, a significant upgrade from the previous generation, indicating Fujifilm’s continued investment in premium compact cameras.
- X-E5 Mirrorless Camera and XF 23mm f/2.8 Lens: The X-E5 is a rangefinder-style mirrorless camera with a 40 MP CMOS sensor, In-Body Image Stabilization (IBIS), and a Film Simulation dial. It comes bundled with the new ultra-compact and lightweight FUJINON XF23mmF2.8 R WR lens, aimed at portability and versatility.
- X-T5, X-H2, and X-H2S APS-C Cameras: Still highly competitive in 2025, the X-H2S offers ultra-fast shooting at 40 fps and high-end video capabilities (4K/120), while the X-T5 and X-H2 focus on high resolution (40 MP) and 8K video recording, filling distinct niches in Fujifilm’s APS-C lineup.
- New Digital Radiography Equipment (Healthcare Imaging):
- FDR Go iQ: A portable digital radiography system launched in 2025, suited for hospitals and surgery centers, features advanced technologies such as a built-in 3D camera with positioning guidance, motion detection, auto source-to-image distance, smart charging, and ultra-lightweight glass-free detectors with Hydro AG antibacterial coating.
- FDR Visionary Suite: An enhanced digital radiography solution offering ultra-low dose capabilities with cesium iodide detectors and patented Irradiation Side Sampling (ISS) technology for improved image clarity and sharpness. It also includes a robust acquisition station with Dynamic Visualization image processing for improved diagnostic confidence.
While no specific concept cameras are mentioned in recent announcements, the continued evolution of the X100 series and portable compact models like the X-E5 suggests ongoing development in the premium compact and mirrorless space.
Fujifilm is also planning to expand its Instax instant film line-up and may include "concept cameras" such as the Fujifilm X Half and GFX100RF in its expanded range.
In addition to its imaging products, Fujifilm is also focusing on advanced healthcare digital radiography systems incorporating AI-assisted imaging and patient-focused features.
Tariff Impact and Cost-Saving Measures
Fujifilm expects tariffs to cost the company approximately ¥6 billion, which is about $40.6 million / £30.5 million / AU$65.5 million, across all business segments. The company is taking steps to mitigate the impact of tariffs, including reorganizing the supply chain, making additional cost reductions, and others. However, it's unclear if the increased list prices of photography gear in the US introduced on August 1 are included in Fujifilm’s cost-saving measures estimate.
Hillary K. Grigonis: Expert Coverage of Fujifilm and Camera Technology
Hillary K. Grigonis leads the US coverage for Digital Camera World and has more than a decade of experience writing about cameras and technology. Her work has appeared in various publications, including Business Insider, Digital Trends, Pocket-lint, Rangefinder, The Phoblographer, and more. Hillary's wedding and portrait photography favors a journalistic style, and she is a former Nikon shooter and a current Fujifilm user. Hillary is also a licensed drone pilot.
- The X100VI, launched in 2024, boasts a 40.2 MP APS-C X-Trans sensor, signifying Fujifilm's ongoing investment in premium compact cameras for photography.
- The Fujifilm X-E5, a mirrorless camera, comes bundled with the ultra-compact XF23mm f/2.8 lens, catering to portability and versatility in portrait photography.
- In 2025, the X-H2S offers a competitive edge with ultra-fast shooting at 40 fps and high-end video capabilities, while the X-T5 and X-H2 focus on high resolution and 8K video recording, respectively, in Fujifilm’s APS-C camera lineup.
- In the realm of healthcare imaging, Fujifilm's FDR Go iQ offers portable digital radiography with advanced technologies like a 3D camera and auto source-to-image distance, ideal for hospitals and surgery centers.
- Fujifilm's FDR Visionary Suite, an enhanced digital radiography solution, employs ultra-low dose capabilities, improved image clarity, and robust diagnostic confidence, thanks to technologies like Irradiation Side Sampling and Dynamic Visualization.
- Hillary K. Grigonis, an experienced camera technology writer, favors a journalistic style in her wedding and portrait photography, using Fujifilm gear and holding a drone pilot license.
