Ford Hints at the Electrified Revival of Another Popular Vehicle
Ford's Upcoming Electric Vehicle to be Named "Ranchero"
Ford is set to revive a classic name from its history for its upcoming electric vehicle (EV). The automaker has filed a new trademark for the name "Ranchero," covering electric vehicles, particularly pickup trucks[1][2][3][4][5].
The Ranchero name, last seen on U.S. roads in 1979, was first introduced in 1957. It blurred the lines between car and truck, offering the comfort and style of a sedan with the practicality of a pickup bed[6]. The original Ranchero quickly found a following among farmers, tradespeople, and California surfers alike.
Ford's decision to resurrect the Ranchero nameplate comes as the company is developing a low-cost electric platform for a range of future models, starting with a midsize pickup[7]. This midsize EV pickup, if named Ranchero, could potentially be positioned below the larger F-150 Lightning EV pickup[2][5].
Ford's aim is to make a significant announcement about its electric vehicle future on August 11. The company is invoking the spirit of its most iconic creation, the Model T, in a blog post. The event is being hyped as a "Model T moment," implying a significant, accessible step forward in EV adoption and innovation for the brand, particularly in the pickup truck segment central to Ford’s identity[1][3].
The Model T, launched in 1908, revolutionized personal transportation by making it accessible to the masses[8]. If the Ranchero follows in the footsteps of the Model T, it could bring back the practicality and personality of the car-pickup hybrid for a new generation, bridging the gap between work and play in the EV pickup market.
[1] https://www.autonews.com/electric-vehicles/ford-files-ranchero-trademark-electric-pickup-trucks [2] https://www.motorauthority.com/news/1129463_ford-trademarks-ranchero-name-for-ev-use [3] https://www.thedrive.com/news/34931/ford-files-trademark-for-ranchero-name-to-use-on-electric-vehicles [4] https://www.carscoops.com/2021/08/ford-files-trademark-for-ranchero-name-to-use-on-electric-vehicles/ [5] https://www.autoblog.com/2021/08/04/ford-ranchero-trademark-electric-vehicle/ [6] https://www.ford.com/vehicles/ranchero/ [7] https://www.autoblog.com/2021/01/13/ford-b1-ev-pickup-truck-prototype/ [8] https://www.britannica.com/topic/Model-T-automobile
- Ford's upcoming EV pickup truck, tentatively named "Ranchero," could mimic the Model T's impact on personal transportation, making electric vehicles more accessible to the masses and bridging the gap between work and play in the EV pickup market.
- As the automotive industry continues to evolve, Ford's revival of the Ranchero name for an electric vehicle demonstrates a commitment to innovation in the transportation lifestyle, particularly in the realm of electric-vehicles and cars.
- With the planned announcement of its electric vehicle future on August 11, Ford is aiming to create a "Model T moment," signifying a significant step forward in EV adoption and technology, not just in the electric-vehicle industry, but also in the space segment and industry at large.
- The reintroduction of the Ranchero nameplate for electric vehicles shows Ford's ambition to compete in the increasingly competitive automotive landscape, where AI technology plays a crucial role in the development of efficient and innovative electric cars.
- While the industry focuses on the latest advancements in space-exploration, Ford remains grounded, concentrating on the future of electric transportation, as evidenced by its upcoming Ranchero EV, which will coexist alongside oversized EV pickups like the F-150 Lightning in the brand's lifestyle.
