Ford, Automakers Worry About Apple's CarPlay Ultra Impact on Driver Assistance Systems
Ford and other automakers have expressed concerns about Apple's CarPlay Ultra. The system, which allows for more direct control of vehicle systems, could potentially limit automakers' ability to integrate their own driver assistance systems with infotainment. Ford's CEO, Jim Farley, has raised eyebrows about the extent of Apple branding in cars, including starting the car or managing speed limits.
Ford plans to expand its driver assistance systems in the next three to four years, which has raised concerns about CarPlay Ultra's potential impact on their plans. Automakers are slow to implement CarPlay Ultra due to economic aspects and branding concerns. Ford, suspected to provide a future replacement for CarPlay Ultra, is exploring affordable vehicle options.
Currently, Aston Martin is the only automaker offering CarPlay Ultra, but only in the US. Apple, however, is not too worried about automaker concerns. They have gained experience with CarPlay and offer automakers the option to integrate their own instrument cluster with CarPlay Ultra, as demonstrated by Aston Martin. Initially, CarPlay was only available in selected vehicles, but now cars without CarPlay are in the minority.
Ford and other automakers are keeping a close eye on Apple's CarPlay Ultra. While it offers more direct control of vehicle systems, it also raises concerns about automaker branding and the integration of their own driver assistance systems. Apple, however, remains confident in their product and continues to work with automakers to find a balance between their technology and automaker branding.
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