FoodLabs' Adrian Friederich Reflects on Sector Progress and Future Vision
Adrian Friederich, Principal at FoodLabs, reflects on the food tech sector's progress and his vision for the future. In the past five years, the industry has moved from buzzwords to breakthroughs, with Friederich's most successful investment being Pacifico Biolabs' work on alternative proteins.
Friederich wishes he had invested in Basecamp Research, which is creating the world's largest biological database. To improve plant-based food, he suggests rewiring the protein matrix and reducing reliance on ultra-processed binders.
Looking ahead to 2025, Friederich is interested in three verticals: novel crops and resilient inputs, food-as-medicine for underserved groups, and AI-powered ingredient design. Currently, he is observing functional foods, pregelatinized starch demand, and modern fermentation technologies.
Friederich admires relentless curiosity and hunger in founders. His most disappointing investment was in retail automation that was too ahead of its time. He finds real excitement in future food technologies where deep science meets AI, decoding nature's complexity at scale. Examples of exciting technologies include MicroHarvest's continuous fermentation and Van Heron Labs' AI-driven medium optimisation.
Adrian Friederich has witnessed significant progress in the food tech sector and looks forward to its future. With a keen eye on novel technologies and a preference for curious founders, he continues to drive innovation in the food industry.
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