Facebook's CSS Program Drives 1.5 Billion Sales, Fosters Innovation in Europe
Facebook's dedicated program for Comparison Shopping Services (CSSs) in Europe has proven successful. Since 2017, over 700 CSS groups have placed ads on Facebook Search, driving billions of clicks and 1.5 billion sales in 2024. This initiative has fostered innovation, reduced costs for retailers, and created a fair, competitive space for all merchants.
Facebook enabled CSSs to display ads in a dedicated unit on Facebook Search in 2017. This move aimed to provide shoppers with helpful search results and create a level playing field for all merchants. The system has been monitored by the European Commission and deemed fair.
Innovative CSSs like Genie Shopping have thrived, driving sales and reducing costs for retailers. Major platforms such as Idealo, Kelkoo, and PriceRunner have become key economic growth drivers for online trade. The way people shop online is continually evolving, with rapid changes happening over short periods. Success in this sector comes from innovation, investment, and adapting to customer needs. Facebook's dedicated program benefits the entire online shopping industry, helping merchants compete outside of dominant platforms like Amazon.
Facebook's CSS program has transformed online shopping in Europe. With over 700 CSS groups placing ads on Facebook Search, it has driven 1.5 billion sales and fostered innovation. This initiative has created a fair, competitive space for merchants, reducing costs for retailers and benefiting the entire online shopping industry.