Expanding its European presence, Octoplay partners with JOI Gaming
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Octoplay pushes forward with a strategic partnership in the NetherlandsThe company is continuing to grow its presence in Europe's lucrative regulated markets
Octoplay's never-ending quest for expansion continues, as the supplier teams up with JOI Gaming in the Netherlands.
This is yet another significant step in the supplier's mission to dominate the regulated markets of Europe, following similar partnerships with Nederlandse Loterij, The Rank Group, and 777.be, to name a few.
octoplay's strategic partnership with JOI Gaming
Commenting on the opportunity to grow in yet another crucial market, Octoplay's director of business development, Ralitsa Georgieva, has welcomed the partnership with JOI Gaming, stating that through this alliance, the company will bring even more enticing content to local players.
"This partnership marks another significant step in our expansion strategy," Georgieva reasoned.
JOI Gaming Casino Operational Manager, Ayla Haverkamp, seemed thrilled to have these games in their library, aiming to continue building their standout with local players through the provision of high-quality titles.
Haverkamp praised Octoplay, stating that the company's proven track record made it an obvious choice for their local business, appealing to a wide range of players and delivering on bespoke products.
Octoplay made headlines last October when they collaborated with Flutter Entertainment on their third bespoke game, "Cod Chaos Golden Catch."
octoplay's European growth strategy
Octoplay's strategic growth in Europe is primarily driven by targeted partnerships with leading operators and the acquisition of key licenses in major jurisdictions. The following aspects are integral to their strategy:
Strategic Alliances
- BoyleSports Collaboration: By partnering with BoyleSports, Ireland's largest independent bookmaker, Octoplay is expanding its reach in the United Kingdom and Ireland, offering a range of popular titles such as "Cash Link Express: Hold & Win," "Lightning Blitz: Chain Collect," and "The Great Jackpot Expedition" to a vast player base[2][5].
- Flutter Entertainment Team-up: Following collaborations with PaddyPower and other Flutter brands on bespoke games, Octoplay and Flutter Entertainment's latest partnership highlights the supplier's knack for tailoring content for major operators[3].
Licenses Acquired
Octoplay has solidified its position across Europe by securing licenses in ten major jurisdictions, including the United Kingdom, Italy, Sweden, Denmark, Belgium, Netherlands, Romania, Malta, Slovakia, and most recently, Ontario[1][2].
The Octoplay Expansion Strategy:
- Market Focus: Octoplay concentrates on regulated markets, understanding the importance of partnering with leading operators to deliver premium content that attracts a wide range of players.
- Product Development: Octoplay's success is underpinned by a data-driven approach and the ability to create bespoke games that resonate with players.
- Network Growth: By aligning with prominent operators like BoyleSports and Flutter Entertainment, Octoplay is rapidly expanding its network across Europe and North America.
Image credit: Octoplay
The strategic partnership between Octoplay and JOI Gaming signals the company's further penetration into the gambling industry's finance and technology sectors, paving the way for growth in the Netherlands. In pursuit of their European expansion strategy, Octoplay continues to leverage significant collaborations, like this one, to offer captivating content to players across the continent.
