examples and guide for successful video email marketing in 2024, showcasing ten productive strategies
In the ever-evolving world of business marketing, video content has become an indispensable tool for growth in 2024. A host of key trends are shaping the video marketing landscape, offering businesses the opportunity to create engaging, interactive, and personalised experiences for their audiences.
One such service, designed to help businesses level up their marketing strategies, offers weekly video insights into these trends. With an emphasis on immersive technology, interactive live content, AI integration, short-form video, and data-driven strategies, the service provides actionable advice every week to stay ahead of the curve.
Among the trends gaining traction are immersive 360° video and Virtual Reality (VR), which are being employed by businesses to create memorable marketing campaigns. For instance, NASA has utilised 360° video to great effect, offering viewers a unique, immersive experience of space exploration[1].
Live video marketing is another area experiencing rapid growth, with over half (53%) of businesses now using it. The return on investment is impressive, with 28% of marketers reporting it as having the best ROI. Live commerce is also influencing buying decisions, helping users make informed purchases through real-time interaction[2].
Artificial Intelligence (AI) is widely used in video creation, improving efficiency and precision in delivering messages. Although adoption slightly decreased compared to previous years, AI-powered video production offers a significant advantage in terms of automation[2].
Short-form video remains the top media format leveraged by marketers due to its high engagement and shareability. Videos generate significantly more shares than text and images combined, making them highly effective for brand reach and engagement[3].
With 80% of LinkedIn videos watched without sound, videos are designed to be effective even in silent mode, using captions and strong visuals. This sound-off viewing trend, combined with mobile optimisation, ensures that videos are accessible to a wide audience[3].
Data-driven personalization is another important trend, with the integration of video analytics with CRM systems empowering B2B marketers to track individual viewer engagement, personalise follow-ups, and measure ROI with high accuracy. This granular insight helps nurture leads and tailor campaigns effectively[4].
Investment in video marketing is on the rise, with a strong majority of businesses (69% of B2B marketers) planning to increase their video marketing budgets[4]. In-house video production is also becoming more common, reflecting the accessibility of video tools and the desire to maintain creative control[3].
For those seeking guidance on video marketing, a comprehensive guide on video marketing for lawyers is available in 2024. Furthermore, the service offers a quick video estimate based on marketing goals, making it easier for users to find the right type of video for their needs.
With over 9,390 marketers and founders currently using the video strategy service, it's clear that businesses are embracing the future of video marketing. These trends collectively highlight a shift towards more immersive, interactive, personalised, and analytics-driven video marketing strategies, making video an indispensable tool for business growth in 2024.
Sources: [1] Kelly Rose Productions (2024) [2] Wix Blog (2025) [3] Storykit (2025) [4] 90 Seconds Blog (2025)
- The service, focused on immersive technology, offers weekly insights to help businesses enhance their marketing strategies.
- Demonstration sessions (product demos) for tech products are increasingly utilizing immersive 360° video and Virtual Reality (VR) for captivating marketing campaigns.
- In the realm of corporate marketing, live video marketing is growing rapidly, with half of businesses leveraging it and reporting impressive returns on investment.
- Artificial Intelligence (AI) is prevalent in video production, streamlining efficiency and delivering precise messages, although adoption slightly decreased compared to previous years.
- For businesses seeking to maximize engagement and reach, short-form video remains the preferred media format because of its high shareability.
- Videos, optimized for silent viewing, are designed to be effective, featuring captions and strong visuals, given that 80% of LinkedIn videos are watched without sound.
- B2B marketing is leaning towards data-driven personalization, using video analytics with CRM systems to track individual viewer engagement, personalize follow-ups, and accurately measure ROI.
- Investment in video marketing is surging, with over two-thirds of B2B marketers planning to boost their video marketing budgets, and in-house video production is becoming more prevalent to maintain creative control.
