Ex-COO of Bitcoin.com Exchange, Anna Melton, revealed by Xprizo in a recent announcement
In a strategic move to strengthen its leadership team and expand its global footprint, Xprizo, an iGaming fintech platform, has appointed Anna Melton as its new Client Success Manager. With over 9 years of experience in the blockchain, Web3, fintech, and digital verticals, Melton brings a wealth of knowledge and expertise to the table.
Melton's work at Xprizo is deeply personal to her, as she aims to address the issue of financial equity for the unbanked and underbanked populations. She believes that everyone deserves access to inclusive, transformative financial solutions, and her role at Xprizo will help achieve this goal.
Richard Mifsud, Xprizo's Chief Visionary Officer, believes that Melton's appointment is a significant step forward for the company. He believes that her extensive experience will help Xprizo's partners thrive and that her role will help Xprizo bring inclusive, transformative financial solutions to more people around the world.
In her new role, Melton will deliver personalised support aligned with client goals, manage client onboarding, and oversee platform integrations. She will act as a bridge between Xprizo's commercial vision and technical execution, ensuring that clients receive more than just technical support, but a partner who understands the bigger picture.
Melton's approach ensures that clients receive high-impact, client-first solutions in emerging markets. Her deep industry knowledge and relentless focus on customer success aligns with Xprizo's mission to deliver financial freedom.
Prior to joining Xprizo, Melton held senior leadership roles at Bitcoin.com Exchange, FMFW.io, and Chiliz, where she served as Crypto Operations Director, leading complex exchange operations, building strategic partnerships, and ensuring regulatory compliance across multiple jurisdictions.
Xprizo's strategy for global expansion involves strengthening client success and operational leadership, suggesting a focus on customer experience and retention as key pillars of expansion. The company has also concurrently brought in new leadership in their casino business to fuel global expansion, indicating a multi-pronged approach encompassing product, client management, and market penetration.
In summary, Xprizo is leveraging experienced leadership, like Anna Melton as Client Success Manager, to reinforce client engagement capabilities, which forms a core part of their broader strategy to expand their global footprint in the gaming and crypto-related sectors. Melton's role at Xprizo aims to connect communities to the digital economy in a meaningful way, helping to deliver high-impact, client-first solutions in emerging markets.
[1] Source: Xprizo Press Release, [Date], [Link]
- Anna Melton's role at Xprizo will not only involve delivering personalized support to clients, but also bringing her extensive experience in the blockchain, fintech, and digital verticals to help Xprizo's partners thrive in the business technology sector.
- Xprizo is expanding its global footprint by strengthening its leadership team, including Anna Melton as Client Success Manager, who aims to leverage digital solutions to provide financial equity and improve access to transformative financial services in emerging markets.
