Enhancing Email Interaction through Mini Graphical Representations
In the digital age, email newsletters have become a valuable tool for businesses to engage with their audience. One such enthusiast is the author, who finds great value in receiving and learning from other businesses' newsletters.
Creating mini infographics is a simple yet effective way to enhance your newsletters. With just a single question, relevant data, and a chart or map, or an arrangement of icons and text, you can create engaging visual content that captures your audience's attention better than pure text emails.
For instance, Nest, a company known for its smart home products, has seen an increase in email engagement by sending a monthly energy report email. The email features a bar chart of energy usage and additional bite-sized infographics, providing engaging and informative content about energy usage compared to the rest of the country.
However, it's essential to remember that context matters, and what works for one situation may not apply to another. It's recommended to test new strategies in small batches before sending them out to everyone. Different goals require different approaches, and for more insights, you can refer to GetResponse's post, which shares email newsletter strategies from actual brands.
This article will show examples from the author's inbox and teach how to create infographics with infographic templates. For example, to create a mini infographic, users can access Templates, pick the Charts category, and look for the Bubble Chart template. The house icons in the template can be changed with something else, and the text can be tweaked to customize it for individual needs.
The 3 examples of mini infographics from GetResponse are statistical charts, process diagrams, and comparison tables. They can be created on GetResponse's website using their built-in infographic and email marketing design tools. Map-based mini infographics can be easily created by dragging a map from the tool into the canvas and changing the values for each location. A legend can be added to map-based mini infographics using a pictogram.
Using images and visual content, such as infographics, is a powerful way to make your newsletters stand out. The author, who sends email newsletters as part of their job, created a mini infographic using a platform in less than 5 minutes. Nest has also used maps, column charts, and circle charts with text values in their infographics.
So, whether you're one of the people who signs up for everything or one who would never give up their email, get started and create your own newsletters today! The article will also teach how to incorporate infographics into custom email templates, ensuring your newsletters are not only engaging but also uniquely yours. And for more infographic guides, stay tuned!
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