EFGH Bolsters Board with Veteran Media Strategist Woon Tai Ho
Embed Financial Group Holdings (EFGH) has bolstered its Board of Advisors with the appointment of veteran media strategist Woon Tai Ho. The move aligns with EFGH's mission to create reliable financial systems and enhance public trust through clear communication.
EFGH, which is building a comprehensive financial internet infrastructure encompassing protection, credit, payments, and remittances, also aims to advance financial literacy. The appointment of Woon Tai Ho, who led the team that launched Yahoo News Singapore and has advised numerous ministries, governments, and corporations on reputation management, signals a commitment to shaping the organization's global narrative and trust.
Woon Tai Ho, who joined the board in October 2025, brings a wealth of experience in strategic communication and storytelling. He has authored and produced works such as the George Yeo: Musings series and Soul of Ink: Lim Tze Peng at 100, which won the inaugural Dr Alan HJ Chan Spirit of Singapore Book Prize in 2024.
EFGH's appointment of Woon Tai Ho to its Board of Advisors underscores the organization's dedication to transparency and trust in its financial systems. With his expertise in building public trust and his proven track record in strategic communication, Woon Tai Ho is poised to play a significant role in shaping EFGH's global narrative and enhancing its reputation.
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