Dish TV India collaborates with ThinkAnalytics for artificial intelligence-powered content suggestions
In the ever-evolving world of over-the-top (OTT) streaming, ThinkAnalytics is making strides in personalizing content recommendations and enhancing user experiences.
At IBC2023, ThinkAnalytics announced a new partnership with Dish TV India to provide personalized recommendations for their Watcho OTT platform. This collaboration is expected to support Watcho's development from a content aggregator into an entertainment platform offering curated experiences. In addition, ThinkAnalytics will support search and personalized content discovery for over 24 OTT apps on Watcho's aggregation platform, in addition to live TV.
Dish TV aims to leverage ThinkAnalytics' scalability to accommodate millions of subscribers and support 12 languages. Peter Docherty, ThinkAnalytics CTO and co-founder, stated that Dish TV's Watcho OTT aggregation platform is a pioneer in super-aggregating streaming services.
At the same event, ThinkAnalytics unveiled a new solution that includes voice, chatbot, and other personalized recommendations solutions. This solution is designed to offer a more interactive and engaging experience for users.
Fast forward to IBC2025, ThinkAnalytics introduced a new metadata enrichment solution called ThinkMetadataAI. This market offering uses agentic AI to fully automate the enrichment of metadata for entire content catalogues. ThinkMetadataAI aims to maintain high quality throughout the enrichment of metadata and offers relevant recommendations, including for niche local language content.
ThinkMetadataAI is a step change in ThinkAnalytics' suite of recommendation, search, and discovery services. Editorial and curation teams gain access to insights on viewing trends and content performance with ThinkMediaAI. Channel 4 has integrated Think360 with its customer engagement platform to tailor content recommendations to each user's viewing tastes.
The ThinkMediaAI product suite includes content discovery, search, editorial curation, UX orchestration, A/B testing, and business insights. ThinkMediaAI's real-time profiling and dynamic user interface features rail positioning and trending content personalized for each user.
Veritone, another industry player, will present an enhanced solution for personal recommendations and targeted advertising at IBC2023. Their solution includes generative AI, personal recommendations, content metadata, and natural language interaction.
Meanwhile, Channel 4 has extended its partnership with ThinkAnalytics for personalized recommendations on its streaming service and across marketing and CRM campaigns.
ThinkMediaAI's A/B testing and automation tools are designed to optimize workflows and reduce reliance on engineering resources when launching new content and campaigns. This feature is instrumental in ensuring a seamless user experience and timely delivery of content.
In conclusion, ThinkAnalytics continues to innovate and expand its offerings in the OTT streaming industry. With solutions like ThinkMediaAI and ThinkMetadataAI, they are poised to revolutionize the way content is discovered, recommended, and consumed.
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