Discussing Betting Strategies: Evidence-Based Wagers in Lesser-Known Sports
Hear ye, hear ye! As the sports betting world breaks free from the mainstream and opens up to uncharted territories, the demand for real-time, top-notch data in those niche and emerging sports is at an all-time high. And who's been leading the charge? Abelson Sports, that's who! Let's take a peek at how these trailblazers are making waves in the industry.
In this fun chat, Talk Gambling sat down with the dynamic Jeevan Jeyaratnam, Chief Betting Officer at Abelson, to dive into how this technical powerhouse is linking up with cutting-edge third-party data providers and premier sportsbooks, paving the way for market domination.
The Challenges of Accurate Data and Abelson's Solution
When it comes to niche and emerging sports, getting reliable and accurate data can be a bit of a dance, but Abelson has the solution. They act as the much-needed bridge, allowing their third-party folks – like ALT Sports Data, Pro League Network, Rimble, SailGP and nVenue – access to their clients in the sportsbook world. The key to unlocking this data goldmine often lies in the relationship between the sport owner and the data company. By teaming up with the rights holders and building robust, transparent data frameworks, they're able to create something that appeals not just to bettors, but also helps build a loyal following on social media.
The Push for Women's Sports and NWSL Goalscorer Pricing
Abelson was the first to offer full goalscorer pricing for the NWSL. The reason? Simple: customer demand! With the league growing in popularity and a new TV deal worth $240 million in the books, it's clear that there's a strong demand for women's sports in the betting space. Abelson's been covering women's soccer for a while now, so adding the NWSL was more of a piece of cake. They were able to whip up coverage for week one of the new season and even the Challenge Cup in a snap, letting operators get in on the action right from the get-go.
Identifying Emerging Sports and Future Growth
When deciding which emerging sports or leagues are worth investing in for data coverage, Abelson Sports looks to their clients for guidance. And while their third-party partners might have a slightly different approach, the goal is always to offer an exclusive basket of sports that'll help operators capture new demographics, pricing them below the traditional expectations for customer acquisition costs (CPA).
On the soccer front, they're keeping a close eye on events in Paraguay, as they work to unlock the sports betting market there. Expansion into Mexico is also on their radar, with plans to add both the top and second tiers of women's football to their offerings. And get this – every single one of the Liga MX teams has a women's team, which shouldn't go unnoticed!
Player Props, stay Competitive!
With player props gaining traction, Abelson's ensuring their GPS and PIPS offerings remain relevant by working hand-in-glove with their clients. They're adding additional goalscorer-based markets to their roster upon request from big-time customers, and their feed already includes four main pricing attributes: price with margin, raw price, player %, and player expectancy. The latter makes integration into bet builders a breeze.
Transforming User Interaction with Real-time Content
As operators strive for engaging, content-rich betting experiences, partnerships like Abelson's with Match Hype and Rimble are the kick in the pants they need. These collaborations transform the way users interact with markets in real time, ensuring they have a smoother, quicker experience while also keeping them well-informed and entertained.
So there you have it, folks! The future of sports betting is getting bigger and bolder, and Abelson Sports is proving that adaptability, precision, and smart partnerships are the keys to reaping riches in untapped markets. From women's leagues gaining steam to niche sports building dedicated fanbases, buckle up and get ready for a wild ride!
- In the sports betting industry, Abelson Sports is leveraging data-and-cloud-computing technology to link up with third-party data providers and premier sportsbooks, aiming to create an exclusive basket of sports to help operators capture new demographics.
- Demonstrating their commitment to the growth of women's sports, Abelson Sports was the first to offer full goalscorer pricing for the NWSL, making strides in sports-betting market domination by catering to the rising demand for women's sports in the betting space.
