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Netto Marken-Discount, a leading German discount supermarket chain, has joined forces with the Peter Maffay Foundation to support children and youth in difficult life situations. The foundation, established by renowned German musician Peter Maffay, aims to provide aid to disadvantaged children, particularly those affected by trauma, poverty, or family breakdowns.
The partnership between Netto and the Peter Maffay Foundation has brought about significant impact. Financial support has enabled the foundation to offer therapeutic and educational programs, raising awareness among Netto's customer base about the needs of disadvantaged children. Moreover, the collaboration has strengthened community engagement by linking retail activities with social responsibility.
During a 14-week campaign, customers had the opportunity to contribute to the cause. They could round up their purchase amount at the Netto cashier or donate deposits at the reverse vending machine. The campaign raised over 481,447 Euros for disadvantaged children.
Peter Maffay, the musician, demonstrated his commitment by volunteering as a cashier at a Netto branch in Halle (Saale). He also encouraged customers to participate in the donation initiative, stating, "I cannot do everything, but I can do something."
Netto's partnership with the Peter Maffay Foundation is a fixed component of its social commitment. The company, which serves approximately 21.5 million customers weekly and boasts an annual turnover of 17.6 billion euros, offers the widest range of food in the discount market with around 5,000 items and a focus on fresh products.
Netto is also a PAYBACK partner, allowing customers to collect points in all Netto stores, the Netto online shop, and on netto-reisen.de. Furthermore, a portion of the proceeds from the Tabaluga range, an exclusive children's range, goes to the foundation's work.
Last year, over 2.4 million euros were raised for various social organizations through customer support at Netto. This underscores the company's commitment to making a positive impact in the communities it serves.
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