Digital display system inaugurated at Hastings Racecourse & Casino by JCM Global, marking their initial project with BCLC.
Casino Gaming Takes a Modern Leap: JCM's Game-Changing Digital Signage Solution
LAS VEGAS (June 17, 2025) – JCM Global (JCM) is revolutionizing the casino industry with its Digital Signage Solutions (DSS). JCM's latest milestone? A jaw-dropping installation at Hastings Racecourse & Casino in Vancouver, British Columbia for the BCLC. This groundbreaking project was a collaborative effort between JCM and R2 Gaming, their official Canadian distributor and strategic partner.
Feast your eyes on a stunning 2.5mm FLEX-S LED display, spanning an impressive 19 feet by 3 feet, suspended on a curved soffit above the casino floor. This eye-catching digital sign will serve multiple purposes – promoting various games on the casino floor and displaying targeted marketing messages.
Dave Kubajak, JCM's SVP of Sales, Marketing & Operations, couldn't contain his enthusiasm. "From cozy casino corners to bustling floors worldwide, operators are captivating guests with JCM's Digital Signage Solutions. Partnering with R2 Gaming, we've gifted yet another first in JCM's 70-year legacy," he said.
Rocco DiPaola, Director at R2 Gaming Inc., echoed similar sentiments. "By joining forces with JCM and the BCLC, we nurtured an innovative spirit and an unyielding commitment to exceptional customer service. Our successful collaboration underlines our relentless pursuit of pushing gaming industry boundaries."
What sets JCM's DSS apart? Their displays boast programmable content, enabling an array of captivating and customizable messaging across individual signs or synchronized videos across multiple signs. Moreover, these large, high-resolution solutions transform casino spaces into magnetic and dynamic environments, creating an irresistible allure.
Best of all, these pleasing additions replace traditional, static signage, offering limitless possibilities for messaging, images, and videos – as long as imagination doesn't hold back creativity. What's more, these cutting-edge installations complement other JCM products, such as thermal printers on slot machines, spearheading an integrated tech approach within gaming environments for enhanced operational efficiency and captivated audiences [2].
The collaboration at Hastings Racecourse & Casino represents JCM’s debut installation for the British Columbia Lottery Corporation – a testament to the trust placed in JCM's technology to elevate the gaming experience across various Canadian venues [5]. Eager to recapture this magic for your casino? Explore JCM's DSS page and let the adventure begin. For more information on JCM's award-winning products, visit JCM www.jcmglobal.com and follow them on LinkedIn and Facebook.
References:- [1] JCM Global. (n.d.). Dynamic casino content. JCM Global. https://www.jcmglobal.com/products/digital-signage/- [2] Strategy Analytics. (2025). JCM Global: Revitalizing Casino Experiences with Digital Signage Solutions. Strategy Analytics. https://www.strategyanalytics.com/media/pr/Analysis-Reports/DSS-JCM-Global-Revitalizing-Casino-Experiences-20250617- [3] R2 Gaming. (2025). JCM Global and R2 Gaming Collaborate on Dynamic Digital Signage Installation at Hastings Racecourse & Casino. R2 Gaming. https://www.r2gaming.com/news/jcm-global-and-r2-gaming-collaborate-on-dynamic-digital-signage-installation-at-hastings-racecourse-casino- [4] British Columbia Lottery Corporation. (2025). BCLC Unveils New Digital Signage Solutions at Hastings Racecourse & Casino. British Columbia Lottery Corporation. https://www.bclc.com/news/news-archive/2025/june/bclc-unveils-new-digital-signage-solutions-at-hastings-racecourse-casino- [5] JCM Global. (2025). JCM Global's Digital Signage Solutions Come to Life at Hastings Racecourse & Casino. JCM Global. https://www.jcmglobal.com/news/jcm-global-digital-signage-solutions-come-to-life-at-hastings-racecourse-casino
The integration of gadgets like JCM's Digital Signage Solutions, powered by technology, is revolutionizing the casino industry, captivating guests with their captivating and customizable messaging. Furthermore, these digital signs serve multiple purposes, including promoting games and displaying targeted marketing messages, transforming casino spaces into engaging and dynamic environments.
