Digital arm of Clarion Gaming purchases Global Gaming Business
Clarion Gaming Digital Expands into North America with Acquisition of Global Gaming Business
Clarion Gaming Digital, a leading digital publishing business, has announced the acquisition of Global Gaming Business (GGB). This strategic move extends Clarion's global reach, particularly into the North American market.
Alex Pratt, Managing Director of Clarion Gaming, commented on the acquisition, stating that it brings new industry expertise to the team, expands their reach, and consolidates their presence in a crucial region. The acquisition also represents a cornerstone of a wider multimillion-pound investment to enhance Clarion Gaming Digital's data and audience development.
GGB is a trusted title with a reach beyond sports betting and iGaming into commercial and tribal gaming. The acquisition includes GGB's magazine's annual publications and online assets. Robin Harrison, Global Content Director, B2B, at Clarion Gaming Digital, stated that the acquisition was made during changes to state regulation and new land-based and online developments across the US and Canada.
The acquisition bolsters Clarion's ability to provide a comprehensive range of news, analysis, and data to every sector of the industry. Clarion Gaming Digital plans to build an offering that acts as the final word on key industry developments. Harrison added that they aim to create an offering that leverages GGB's deep industry heritage and solid foundations in the US to deliver valuable insights and drive innovation in the digital gaming landscape.
Clarion Gaming Digital's growth strategy following this acquisition primarily focuses on expanding its digital footprint and strengthening its market position by integrating Global Gaming Business's assets and expertise. This move enables Clarion Gaming Digital to boost its presence in the North American market, leveraging Global Gaming Business's established network and industry insights to accelerate growth and innovation in digital gaming and related event offerings.
The acquisition aligns with Clarion Gaming's emphasis on innovation, networking, and strategic partnerships, as seen in its broader activities like organizing iGB LVE, a major event bringing together thousands of igaming professionals globally, which fosters collaboration and market expansion. Through the acquisition, Clarion Gaming Digital aims to deepen its engagement with North American operators, affiliates, and technology providers, enhancing its ability to deliver comprehensive industry solutions and capitalize on emerging trends in the gaming sector.
Roger Gros, GGB publisher and CEO of its parent company Casino Connection International LLC, stated that they have had lengthy discussions with Clarion Gaming Digital in recent years and believe Clarion shares their passion and vision for serving their readership. Gros also stated that the relationship with Clarion will ensure that GGB's pivotal role in the industry remains unchanged and they can continue their important work going forward.
Clients will have access to a significantly bigger audience through Clarion's range of marketing services products. The acquisition represents a major milestone for Clarion Gaming Digital's digital business, marking a significant step in its North American growth strategy. Clarion Gaming Digital plans to further accelerate its North American expansion by leveraging unique partnerships offered through the wider Clarion Events portfolio, such as the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention over 10-11 April.
Sports betting and technology are integrated with sports in the expanded digital reach of Clarion Gaming Digital, following their acquisition of Global Gaming Business. This acquisition also signifies a strategic move towards strengthening Clarion's presence in the North American market, offering valuable insights and innovation in the digital gaming landscape.
In line with their growth strategy, Clarion Gaming Digital aims to capitalize on emerging trends in sports, sports betting, and technology within the North American gaming sector, leveraging the expertise and resources of Global Gaming Business.
