Dentsu Philippines Launches 'Real Feels' Burger King Campaign
Dentsu Philippines has launched a unique social media campaign, 'Real Feels', for Burger King Philippines. The campaign, created by the agency's creative team led by Nikko Borromeo, aims to connect with audiences in a novel and interactive way. Despite extensive searches, the exact name of the Creative Director behind the campaign remains unclear.
The 'Real Feels' campaign uses chat bubbles resembling burger components to form relatable conversations and depict actual Burger King products. These include the Original Whopper, the X-tra Long Chicken, the 4-Cheese Whopper, the Chicken King, and the Double Cheeseburger. The campaign transforms real online conversations about food cravings into these iconic burgers.
Borromeo commented, 'We wanted to meet people where they are and deliver an interactive engagement.' Kristine Wong, Marketing Head at Burger King Philippines, praised the campaign's understanding of their audience's authenticity and playfully irreverent side.
The 'Real Feels' campaign taps into the growing global trend of online food craving conversations, which saw a 195% increase from 2023 to 2024, reaching over 2.5 million conversations. By turning these conversations into relatable burger depictions, Dentsu Philippines has created a unique and engaging campaign for Burger King Philippines.
