Delivery apps exploit overcrowded urban environments in India to generate profits
India's retail landscape has been significantly transformed by the advent of quick commerce apps, a trend epitomized by companies such as BigBasket achieving delivery times as short as ten minutes from their "dark stores". The Indian market for quick commerce is projected to witness exponential growth, expanding from a mere $100 million in 2020 to an estimated $6 billion by 2024. This growth trajectory could reach $40 billion by the end of the decade, primarily amplified by densely populated urban areas.
However, this rapid growth has stirred controversy, with the Confederation of All India Traders calling for a nationwide movement against quick commerce platforms. The trade body likened these platforms to the "modern-day East India Company", suggesting they pose a threat to small, family-run businesses in India.
By 2030, the influence of quick commerce apps on the Indian retail sector will be substantial, influenced by evolving consumer preferences and technological innovations. Small businesses may face competition and disruption as consumers increasingly prefer the speed and convenience offered by these platforms. Nevertheless, there are opportunities for small businesses to collaborate with quick commerce platforms or digitally transform themselves to remain competitive.
The key to success for small businesses will be to adapt to these changes by competing directly with quick commerce platforms or integrating with them to expand their market reach and service offerings. By 2030, India is expected to become the third-largest retail market globally, with quick commerce playing a significant role in this growth.
The quick commerce market in India is projected to reach $11.08 billion by 2030, with user penetration expected to increase from 2.7% in 2025 to 4.3% by 2030, and each user predicted to spend approximately $137.20. As the retail sector evolves, small businesses will need to adapt to stay relevant, potentially collaborating with quick commerce platforms or digitally transforming their operations to meet changing consumer demands.
[Sources: 1] Blinkit[2] RapidStore[3] Zepto[4] Confederation of All India Traders[5]The Indian Quick Commerce Market to 2030 - ResearchAndMarkets.com
- In the fast-evolving Indian retail sector, news of increasing collaboration between small businesses and quick commerce platforms emerges, as a strategic move to remain competitive amidst growing advertising for these apps.
- The influence of quick commerce apps on the Indian business landscape extends beyond retail, as tech companies develop marketing campaigns highlighting the integration of food delivery and technology for seamless customer experience.
- Amidst the ongoing sports events, weather updates are yet another avenue where quick commerce platforms are leveraging advertising to reach a wider audience and drive user engagement.
- As technology advances, the Indian market is brimming with opportunities for businesses, be it traditional or new age, with the possibilities in the realm of digital marketing and technology-driven solutions being endless.
