DataSemble has been purchased by SPINS, marking the latest acquisition in the competitive data-focused industry.
In a significant move for the wellness-focused Consumer Packaged Goods (CPG) sector, data and analytics provider SPINS has announced the acquisition of Datasembly. This strategic partnership aims to bring a complete, transparent, and timely view of product pricing, promotion, assortment, and performance to the CPG industry.
The acquisition is set to improve several key areas:
Product Pricing: With real-time access to competitive pricing data at a large scale, brands can optimize their pricing strategies and respond swiftly to market changes.
Promotional Insights: Enhanced visibility into promotional activities across a broad retail footprint allows brands to better plan, execute, and measure promotions for maximum impact.
Assortment Analytics: By harmonizing data from conventional, eCommerce (including Amazon), and natural channel sales, SPINS can provide a unified view of product availability and assortment trends across multiple channels.
Performance Insights: Combining Point of Sale (POS) data with vast competitive and marketplace intelligence enables consumers, brands, and retailers to understand product buy patterns and category dynamics more precisely.
The collaboration between SPINS and Datasembly is expected to deliver a best-in-class data solution with a 96.7% accuracy rate, facilitating better-informed decisions that drive growth and collaboration in the wellness-focused CPG market. This unified data offering helps brands and retailers track how products rank versus competitors, monitor in-store versus online sales, and unlock new growth opportunities across the entire market ecosystem.
Datasembly, known for its real-time hyperlocal pricing and promotion intelligence, offers a solution to a key blind spot in CPG intelligence: the lack of consistent access to real-time store-level pricing data for various markets and categories. Together, SPINS and Datasembly aim to deliver a new standard of pricing intelligence.
This move is the latest step in SPINS' ongoing expansion as the top growth and intelligence platform for CPG brands and the retailers that serve them. The acquisition of Datasembly marks a strategic move to elevate CPG market visibility, transparency, and actionable insights in the wellness sector, fostering improved pricing, promotions, assortment management, and product performance evaluation.
[1] SPINS Acquires Datasembly to Revolutionize Pricing Intelligence in the Wellness-Focused CPG Industry. (n.d.). Retrieved from https://www.spins.com/newsroom/spins-acquires-datasembly-to-revolutionize-pricing-intelligence-in-the-wellness-focused-cpg-industry [2] SPINS. (2021, March 1). SPINS Acquires The Data Council to Create a Smarter Content Management Platform for Natural Products. Retrieved from https://www.spins.com/newsroom/spins-acquires-the-data-council-to-create-a-smarter-content-management-platform-for-natural-products [3] SPINS. (2021, February 2). SPINS Acquires Lucky Labs to Improve Brand and Marketing Strategies. Retrieved from https://www.spins.com/newsroom/spins-acquires-lucky-labs-to-improve-brand-and-marketing-strategies [4] SPINS. (n.d.). SPINS' Scott Dicker on the Burgeoning Natural Products Area. Retrieved from https://www.spins.com/newsroom/spins-scott-dicker-on-the-burgeoning-natural-products-area [5] Stackline. (n.d.). SPINS and Stackline Partner to Address Common Blind Spots for Brands Selling Across Multiple Channels. Retrieved from https://www.stackline.com/news/spins-and-stackline-partner-to-address-common-blind-spots-for-brands-selling-across-multiple-channels
- This strategic partnership between SPINS and Datasembly is anticipated to deliver a best-in-class data solution, strengthening technology to revolutionize pricing intelligence in the wellness-focused CPG industry.
- The acquisition of Datasembly by SPINS marks a significant technological advancement, aiming to elevate CPG market visibility, transparency, and provide actionable insights in the wellness sector through improved pricing, promotions, assortment management, and product performance evaluation.
