Cross-channel customer encounters acquire unparalleled adaptability and personalization, thanks to Airship's latest features: branching views and customizable perspectives.
Airship, a cross-channel customer experience company, has unveiled two new capabilities: Branching and Custom Views. These innovative features are designed to empower marketers to create more dynamic and tailored customer journeys, enhancing the ability to deliver personalized, interactive, and adaptive experiences.
The Branching capability allows for the design of customized messaging paths that adapt based on a customer's behavior or attributes. This means the experience can change in real-time to engage users differently depending on their interactions, preferences, or status, leading to more relevant communications that increase engagement and conversion rates.
On the other hand, Custom Views provide flexible visualization and segmentation tools that help marketers better understand and target their audiences. By creating tailored views of customer data, marketers can craft more precise segments and tailor experiences that resonate with specific groups.
These features contribute to a more modular and adaptive approach to customer experience, enabling marketers to deliver messages that feel personally relevant and timely. This results in improved user engagement, higher customer satisfaction, and ultimately better business outcomes such as increased loyalty and revenue.
Airship's platform is designed for non-technical, growth-focused teams. It includes AI-powered automation, segmentation, and experimentation, allowing for easy creation, testing, and orchestration of hyper-personalized experiences across all channels.
Moreover, Airship enables brands to enrich customer data and rapidly launch growth experiments. The new Branching capability can intelligently skip irrelevant steps in onboarding flows, adjust surveys based on previous answers, or pivot promotional flows based on expressed interest. Custom Views allow marketers to reuse existing, high-performing native elements from their app or website within cross-channel experiences.
Airship is trusted by world-class brands such as Alaska Airlines, BBC, and The Home Depot. For more information, visit www.airship.com.
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