Company increases Bitcoin investment by $531 million, now holding 597,000 bitcoins valued at approximately $64 billion.
In a significant move for the cryptocurrency market, MicroStrategy has continued its aggressive Bitcoin accumulation strategy, purchasing 4,980 BTC for $531.1 million. This brings the company's total holdings to a staggering 597,325 BTC, worth an estimated $64.35 billion at current market prices.
The latest acquisition, made in mid-2025, represents approximately 2.8% of the total Bitcoin supply, making MicroStrategy a dominant institutional player in the Bitcoin market.
The company, now rebranded as Strategy, has funded this purchase primarily through equity sales, with approximately $519 million from the sale of common stocks and $59 million from preferred shares. This approach not only enables continuous buying but also adds liquidity and depth to the capital markets related to Bitcoin financing.
Analysts believe this move indicates the growing acceptance of Bitcoin as a credible reserve asset. Institutional confidence in Bitcoin is further boosted by Strategy's continued purchases, even at over $100,000, signaling it as a worthwhile long-term asset.
MicroStrategy's unrealized profits from Bitcoin are significant, underscoring the success of its strategy. However, for CEO Michael Saylor, the strategy is more about legacy than balance sheets. In a 2020 interview, he described the company's BTC accumulation as an investment for the centenarian who would take over his job in 100 years, and he has no intention of selling it.
The firm's only known sale of Bitcoin occurred in December 2022, when 704 BTC were temporarily sold to settle tax obligations and subsequently bought back. Strategy has not made an official statement about the custody rearrangement, suggesting it might be a strategic move for security.
Shares of MicroStrategy (MSTR) ticked up about 1.3% in premarket trading after the news. The company's consistent and transparent Bitcoin buying program, publicly disclosed weekly, creates a steady demand floor and can positively influence market sentiment. This visibility can contribute to bullish momentum in the crypto market, as Strategy's activity is seen as a benchmark for institutional endorsement.
With 21 million BTC as the total cap, Strategy now controls roughly 2.84% of all Bitcoin that will ever exist, which has implications for supply dynamics and market pricing. The company treats Bitcoin as a long-term treasury reserve rather than a short-term investment, with an average cost basis around $66,000 to $70,000 per BTC, while market prices hover above $100,000, showing substantial unrealized gains.
The latest acquisition could reignite corporate interest in Bitcoin, particularly as it stabilizes above the six-figure mark, serving as a benchmark for other public companies and funds considering BTC exposure. Strategy's aggressive Bitcoin accumulation strategy has a significant impact on the broader crypto market, acting as both a market price support mechanism and a confidence booster for institutional and retail investors alike. It also exemplifies how corporate financing strategies can be leveraged to accumulate substantial crypto holdings without triggering excessive market volatility.
- MicroStrategy, now rebranded as Strategy, has continued its aggressive Bitcoin accumulation strategy, adding 4,980 BTC worth around $64.35 billion to its wallet, bringing the total to 597,325 BTC.
- The latest Bitcoin purchase represents approximately 2.8% of the total supply, making Strategy a dominant institutional player in the market.
- To fund these crypto purchases, Strategy has sold common stocks and preferred shares, totaling approximately $578 million.
- The continued Bitcoin buying by Strategy signifies growing acceptance of Bitcoin as a credible reserve asset, boosting institutional confidence in the crypto market.
- With substantial unrealized gains, Strategy's Bitcoin holdings act as a long-term treasury reserve, demonstrating the success of their strategy.
- The latest Bitcoin acquisition by Strategy could serve as a benchmark for other public companies and funds considering BTC exposure, potentially reigniting corporate interest in the crypto market.
