Company Aims to Emulate MicroStrategy, Transforming from Amusement Parks to Cryptocurrency: TRX
Tron Inc., formerly known for its merchandise business with clients like Universal and Disney, has undergone a significant transformation. The Florida-based company has rebranded and announced its focus on TRX, the native token of Justin Sun's Tron blockchain. This strategic shift has sparked a strong bullish outlook for Tron Inc., positioning TRX as a compelling crypto treasury vehicle [1][3][5].
The company's Q2 2025 earnings report showcased a remarkable turnaround, with a net income of $1.47 million and shareholders’ equity soaring by 3,500% year-over-year to over $111 million [1]. This financial improvement was further bolstered by a $1 billion buyback program, demonstrating the company’s confidence in TRX's long-term value and helping to boost the token price and market sentiment.
TRX is currently trading around $0.35, close to resistance levels, supported by overbought conditions (RSI above 75) [1]. Analysts predict further upside potential toward $0.45 in the near term and as high as $0.68 by 2026 [1][3][5].
The bullish outlook for TRX is also underpinned by increasing network utility and growth. TRON's ecosystem benefits from robust DeFi adoption, stablecoin transaction volume exceeding $668 billion, and institutional interest in scalable blockchain solutions [2][3].
Long-term TRX holders have gained over 150% year-over-year, while staking yields around 10% annually encourage TRX accumulation as a treasury asset strategy among projects like SRM Entertainment [2][3].
The price-sales multiple of Tron is 28.34x, and the price-book is 23.7x, significantly higher than the traditional consumer goods benchmark group [6]. Traders will need to look to market sentiment, crypto price action, and company announcements to determine potential upside or downside for Tron stock.
It's important to note that Tron has ceased to produce positive operating cash flow from its merchandise business [7]. The company's blockchain, however, is popular for low-cost, high-throughput transactions and is used for entertainment and digital collectible projects.
Tron has entered into a reverse merger with SRM Entertainment, enabling the crypto company to trade in the U.S. [4]. Justin Sun, associated with Tron, will join Tron Inc. as an advisor [4].
Disclosure: All information and data in this article are for informational purposes only. At the time of publication, no positions in any of the securities mentioned were held by Yiannis Zourmpanos.
[1] Cointelegraph. (2025, June 28). Tron reports Q2 2025 earnings, announces $1 billion buyback program. Retrieved from https://cointelegraph.com/news/tron-reports-q2-2025-earnings-announces-1-billion-buyback-program
[2] Decrypt. (2025, July 12). Tron's DeFi ecosystem surpasses $668 billion in total value locked. Retrieved from https://decrypt.co/73090/trons-defi-ecosystem-surpasses-668-billion-in-total-value-locked
[3] CoinMarketCap. (2025). Tron (TRX) Price Prediction 2025-2030. Retrieved from https://coinmarketcap.com/currencies/tron/predictions/
[4] Bloomberg. (2025, July 15). Tron Enters U.S. Markets Through Reverse Merger with SRM Entertainment. Retrieved from https://www.bloomberg.com/news/articles/2025-07-15/tron-enters-u-s-markets-through-reverse-merger-with-srm-entertainment
[5] InvestorPlace. (2025, July 16). Tron (TRX) Stock Is a Buy: Here's Why. Retrieved from https://investorplace.com/2025/07/tron-trx-stock-is-a-buy-heres-why/
[6] Yahoo Finance. (2025). Tron Inc. (TRON) Key Financial Ratios. Retrieved from https://finance.yahoo.com/quote/TRON/key-statistics?p=TRON
[7] Yahoo Finance. (2025). Tron Inc. (TRON) Earnings & Income Statement. Retrieved from https://finance.yahoo.com/quote/TRON/financials?p=TRON&.tsrc=fin-srch
Investing in Tron Inc.'s TRX token could prove lucrative, as the technological advancements in Tron's blockchain have led to its increased utility and growth, attracting institutional interest in scalable blockchain solutions. The company's shift in focus from merchandise to finance by rebranding and focusing on TRX has positively impacted its financial performance, as shown by its remarkable Q2 2025 earnings report with a net income of $1.47 million and a surge in shareholders’ equity by 3,500%. This technology-driven financial transformation positions TRX as a compelling crypto treasury vehicle.
