Collaboration Unveiled Between Onetag and Adelaide
In a significant move for the digital advertising industry, Onetag and Adelaide have joined forces to make AU targeting more accessible and user-friendly. This partnership aims to enhance media buying precision, allowing advertisers to activate programmatic deals with confidence in media quality.
Onetag, a leading player in advanced media measurement and programmatic advertising technology, brings its expertise in media quality measurement to the table. This includes fraud detection, viewability, and brand safety metrics. Adelaide, on the other hand, is a renowned entity in the media or advertising sector, offering an inventory or advertising platform.
The integration of Onetag's technology with Adelaide's platform allows advertisers to measure the quality of media inventory accurately across platforms. It facilitates the use of AU for targeting purposes, offering a streamlined method for advertisers to improve their campaign performance through transparent and real-time data reporting.
The partnership also aims to make media quality metrics more accessible to all buyers. Adelaide will use Onetag Smart Curation for custom deal activation, while AU threshold-based targeting options will be available within Onetag. The integration will offer AU-filtration as a seamless targeting option for programmatic deals, simplifying the process of using AU for targeting.
Filippo Gramigna, co-CEO at Onetag, commented on the partnership, stating, "This collaboration is a significant step forward in our commitment to providing a complete programmatic solution." Marc Guldimann, CEO and Founder of Adelaide, added, "We are excited to partner with Onetag to enhance our offering and make AU targeting more accessible and user-friendly."
Adelaide has established itself as the leader in attention-based media quality measurement, and this partnership is a testament to Onetag's commitment to providing the best solutions for its clients. For more precise details or the latest official announcements about this partnership, we encourage you to check official press releases from Onetag and Adelaide or their corporate websites.
Adelaide will utilize Onetag Smart Curation for custom deal activation, incorporating AU threshold-based targeting options within Onetag. This partnership between Onetag, a leader in programmatic advertising technology and media quality measurement, and Adelaide, a pioneer in attention-based media quality measurement, aims to simplify the use of AU for targeting purposes in the finance and business sectors, leveraging technology to enhance media buying precision and making media quality metrics more accessible.
