Century Mattresses' Executive Director, Uttam Malani, is motivating staff to leverage technology for better communication.
In the face of the ongoing lockdown, Centuary Mattresses, a prominent player in the industry, is adapting to the new normal by embracing remote work. However, this shift has brought about a unique set of challenges.
The lack of face-to-face communication is causing difficulties in decision-making, a crucial aspect for any business. To mitigate this, the company is conducting video calls with distributors and partners, utilising platforms like Zoom, Skype, and Microsoft Teams. Internal communication within Centuary Mattresses is also constant, with employees staying connected through video conferences, Skype calls, WhatsApp, and messenger.
The company's focus during this period is on sales, marketing, and customer management. While these departments can operate effectively remotely, the manufacturing process has come to a standstill due to the lockdown. The industry as a whole is facing operational challenges and capital scarcity in the near future.
One of the significant challenges faced during remote work is network connectivity and speed. Heavier files and data take a longer time to exchange, causing delays. This issue is further compounded by the physical absence of employees, leading to delays in decision-making.
Century Mattresses is encouraging employees to use IT-based tools for remote work. While the company's readiness for remote work is crucial, having a backup plan for IT infrastructure is equally important.
In the manufacturing industry, some defined work can be executed remotely, but physical-based communication and supervision are necessary. As such, only technology-based departments can effectively work remotely at Centuary Mattresses.
The current situation underscores the need for organisations to revisit their remote working policies. Funds flow is restricted and affects the working capital for the company, emphasising the importance of financial management during these times. Third-party works are experiencing delays for Centuary Mattresses, another consequence of the remote work setup.
Social media platforms like WhatsApp and Messenger are being used for constant communication within the company. Regular email exchanges and inter-department conversations are happening, ensuring smooth operation despite the physical distance.
It's worth noting that IT plays a significant role in the automated machinery used in Centuary Mattresses' manufacturing processes. The company's readiness for remote work, coupled with robust IT infrastructure, will be key to navigating these challenges and positioning itself for success in the post-lockdown world.
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