Business Headlines in AV Industry: Strategic Buys, Collaborations, and Personnel Changes
In a significant move, LG Electronics has announced a strategic partnership with Mo-Sys Engineering, a leading provider of virtual production tools and camera tracking solutions. This collaboration is set to redefine the boundaries of broadcast and virtual production, particularly in high-end segments and virtual production environments.
The partnership, which was confirmed in mid-2025, is expected to enhance LG's offerings in the virtual production and broadcast technology arenas. By combining Mo-Sys's advanced virtual production expertise with LG's superior display technologies, LG is now better positioned to address the increasing demand for ultra-high-definition content and sophisticated virtual sets.
Mo-Sys Engineering's strength in camera tracking and virtual production tools will significantly boost LG's presence in the rapidly growing market for virtual studios and broadcasting innovation. This partnership allows LG to provide comprehensive visual technology ecosystems that include both hardware (displays, LED panels) and software (virtual production workflows), thereby expanding LG's technological footprint and competitive advantage in the broadcasting and virtual production sectors.
LG's display technologies, such as its LG MAGNIT Micro LED displays, will benefit from improved installation designs, compatibility, and energy efficiency—all crucial factors for advanced broadcast environments.
Mo-Sys Engineering recently welcomed a strategic seed investment, suggesting continued growth and relevance in this space. While no explicit new terms about LG's share or role were provided, this investment likely supports ongoing collaboration dynamics.
Meanwhile, other notable partnerships in the industry include Grass Valley reaching a strategic partnership agreement with ES Broadcast, and Matrox Video partnering with value-added distributor Intronics. These collaborations underscore the industry's ongoing focus on innovation and the development of cutting-edge solutions.
In a separate development, Haivision MCS was awarded a significant five-year production agreement by the Naval Sea Systems Command (NAVSEA), with an estimated total value of $61.2 million USD. This agreement positions Haivision at the forefront of delivering combat visualization and video distribution systems for the U.S. Navy's Surface Combatant Fleet.
As the broadcast and virtual production industries continue to evolve, these strategic partnerships and collaborations are set to play a crucial role in shaping the future of these sectors.
- The strategic partnership between LG Electronics and Mo-Sys Engineering is expected to enhance LG's products in the digital signage and broadcast technology industries, particularly for high-end events and virtual production environments.
- By combining Mo-Sys's expertise in virtual production tools and camera tracking with LG's superior display technologies, LG will now offer comprehensive ecosystems that include both hardware (like LED panels) and software (virtual production workflows).
- The investment received by Mo-Sys Engineering indicates its continued growth and relevance in the rapidly expanding market for virtual studios and broadcasting innovation, potentially supporting ongoing collaboration dynamics with LG Electronics.
- The broadcast and virtual production sectors are witnessing significant innovation as major players like Grass Valley, Matrox Video, and Haivision, through their strategic partnerships, are developing cutting-edge digital signage and virtual production solutions for various industries, including finance and defense.
