Billionaire Justin Sun, known in the cryptocurrency world, spends an additional $100 million on Donald Trump's meme-based digital currency.
In a surprising turn of events, Justin Sun, the founder of the Tron blockchain, has made headlines with his recent decision to invest $100 million in Donald Trump's official memecoin, $TRUMP. This move comes amidst ongoing legal battles with the U.S. Securities and Exchange Commission (SEC) and raises questions about the intersection of business strategy, politics, and regulation.
On July 9, 2025, Sun announced his intentions to purchase $100 million worth of TRUMP memecoins. This strategic move aligns with the Trump administration's pro-crypto agenda, which has been actively dismantling regulations inherited from the previous administration. The investment is seen as a potential shield against regulatory scrutiny or a catalyst for further deregulation.
However, the SEC has a different perspective. In 2023, the commission sued Sun and his companies, including Tron Foundation Limited, for allegedly selling TRX and BTT tokens through unregistered "bounty programs." The SEC investigation was paused, potentially due to the more crypto-friendly stance of the Trump administration. Reports indicate that the SEC was seeking a potential resolution to the case against Sun in February, but an update has not been provided since.
The Trump administration's deregulatory push in the crypto space, including executive orders like the Strategic Bitcoin Reserve, aligns with Sun's goals. This environment may help Sun avoid further SEC scrutiny by leveraging the administration's stance.
Sun's investment in TRUMP memecoins is not his only foray into Trump's crypto ventures. He has also invested $30 million into Trump's other crypto project, World Liberty Financial, although the exact timeline is unspecified.
The $TRUMP coin, which peaked at a $15 billion market cap on its first day of trading before sliding to about $2 billion as of July, will soon be tradable on the Tron blockchain. However, the complementary $MELANIA token, named after Trump's wife, has plunged more than 90% from its offering price in January to less than $141 million.
The political and regulatory landscape is complex, with House Democrats launching a counter-campaign against the GOP's crypto bills, accusing them of enabling corruption and deregulation that benefits Trump's crypto ventures. This opposition could complicate the regulatory environment and impact Sun's investments.
Despite these challenges, Sun remains optimistic. He believes that collaborating across ecosystems is key to growing the crypto landscape and has already invested a substantial amount of his own funds in $TRUMP. As the situation unfolds, it will be interesting to see how Sun navigates the complexities of business, politics, and regulation in the rapidly evolving world of cryptocurrency.
- Gizmodo reports that the Trump administration's pro-crypto agenda, which includes the Strategic Bitcoin Reserve, aligns with Justin Sun's goals and may help him avoid further SEC scrutiny.
- Sun's investment portfolio extends beyond just $TRUMP memecoins, as he has also invested $30 million into Trump's other crypto project, World Liberty Financial.
- The $TRUMP coin, originally peaking at a $15 billion market cap, is scheduled to be traded on the Tron blockchain, while the complementary $MELANIA token has plunged significantly.
- The political landscape for cryptocurrency is becoming increasingly complex, with House Democrats accusing the GOP of enabling corruption and deregulation that benefits Trump's crypto ventures, thereby potentially complicating the regulatory environment and impacting Sun's investments.
